Validation of the “RM” Relationship Marketing instrument in the clients of the Cinemark company, Surco, 2020
The objective of this study is to determine the internal consistency and reliability of the Relationship Marketing instrument, by means of an exploratory analysis. The instrument, created by Ndubisi (2007), measures the dimensions of trust, commitment, communication and conflict management using 16...
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| Publicado en: | Revista de Investigación Valor Agregado |
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| Autores principales: | , , |
| Formato: | Artículo de revista |
| Lenguaje: | español |
| Publicado: |
Universidad Peruana Unión
2020
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| Materias: | |
| Acceso en línea: | Ver en el sistema de origen |
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