Social networks as a communication channel and tool to establish relationships with customers
This research, the relationship between social networks and business communication and diffusion was analyzed. Likewise, the relationship between social networks with the interaction with the customer of a digital store through social networks was analyzed. For the research work, a quantitative appr...
Guardado en:
| Publicado en: | Revista de Investigación Valor Agregado |
|---|---|
| Autores principales: | , , |
| Formato: | Artículo de revista |
| Lenguaje: | español |
| Publicado: |
Universidad Peruana Unión
2024
|
| Materias: | |
| Acceso en línea: | Ver en el sistema de origen |
| Etiquetas: |
Sin Etiquetas, Sea el primero en etiquetar este registro!
|
| Sumario: | This research, the relationship between social networks and business communication and diffusion was analyzed. Likewise, the relationship between social networks with the interaction with the customer of a digital store through social networks was analyzed. For the research work, a quantitative approach study was carried out, with a non-experimental cross-sectional design. The selected instrument was the questionnaire and a sample of 138 users was obtained. The results show that the customer has a high consumption in social networks and that these can be used by companies as a means of communication and dissemination, likewise, social networks can be used as a means by which companies can interact more directly with their customers. In conclusion, the relationship between the variables analyzed is confirmed, showing a positive correlation in both hypotheses, proving that social networks are related to business communication and diffusion, and that social networks are related to customer interaction. |
|---|---|
| ISSN: | 2413-5836 2410-1168 |