Validation of the “RM” Relationship Marketing instrument in the clients of the Cinemark company, Surco, 2020
The objective of this study is to determine the internal consistency and reliability of the Relationship Marketing instrument, by means of an exploratory analysis. The instrument, created by Ndubisi (2007), measures the dimensions of trust, commitment, communication and conflict management using 16...
Guardado en:
| Publicado en: | Revista de Investigación Valor Agregado |
|---|---|
| Autores principales: | , , |
| Formato: | Artículo de revista |
| Lenguaje: | español |
| Publicado: |
Universidad Peruana Unión
2020
|
| Materias: | |
| Acceso en línea: | Ver en el sistema de origen |
| Etiquetas: |
Sin Etiquetas, Sea el primero en etiquetar este registro!
|
Ejemplares similares: Validation of the “RM” Relationship Marketing instrument in the clients of the Cinemark company, Surco, 2020
- The Role of Relationship Marketing and Brand Love Among Banking Consumers in an Emerging Market Context
- Validación del instrumento marketing relacional “RM” en los clientes de la empresa Cinemark, Surco, 2020
- Relational marketing and brand loyalty in supermarkets in the Santa Clara District, Lima, 2024
- The link between Green Marketing and Corporate Social Responsibility in companies: Sustainable strategies for business success
- Training communication and conflict resolution soft skills in students
- Marketing relacional y lealtad del cliente en cineplanet y cinemark, Lima