Social networks as a communication channel and tool to establish relationships with customers

This research, the relationship between social networks and business communication and diffusion was analyzed. Likewise, the relationship between social networks with the interaction with the customer of a digital store through social networks was analyzed. For the research work, a quantitative appr...

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Publicado en:Revista de Investigación Valor Agregado
Autores principales: Ramirez-Chavez, Cristopher, Espinoza Casco, Roque Juan, Macha-Huamán, Roberto
Formato: Artículo de revista
Lenguaje:español
Publicado: Universidad Peruana Unión 2024
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Acceso en línea:Ver en el sistema de origen
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