The impact of artificial intelligence on digital marketing in the MSMEs of Los Olivos, Lima 2024
The adoption of artificial intelligence (AI) is revolutionizing digital marketing in companies by enabling precise personalization, efficient automation, and deep data analysis in digital marketing strategies. These AI functions in the digital marketing of organizations lead to improving the efficie...
Guardado en:
| Publicado en: | Revista de Investigación Valor Agregado |
|---|---|
| Autores principales: | , , , |
| Formato: | Artículo de revista |
| Lenguaje: | español |
| Publicado: |
Universidad Peruana Unión
2024
|
| Materias: | |
| Acceso en línea: | Ver en el sistema de origen |
| Etiquetas: |
Sin Etiquetas, Sea el primero en etiquetar este registro!
|
| Sumario: | The adoption of artificial intelligence (AI) is revolutionizing digital marketing in companies by enabling precise personalization, efficient automation, and deep data analysis in digital marketing strategies. These AI functions in the digital marketing of organizations lead to improving the efficiency of their operations, offering a better customer satisfaction experience and competitiveness in the business market. This research aims to analyze the effect that AI generates in the digital marketing of MSMEs in Los Olivos, Lima 2024. The research methodology in this work corresponds to a type of literature review study. The population under study belongs to the searches carried out in the different sources of information consulted such as Sciencedirect, Scopus and Google Academic whose visits have been 298 references, considering the following selection criteria: open access, that they are articles published in the last 10 years, that correspond to the thematic area of business, management and accounting for the purposes of review articles, empirical and books. Of which we are using a sample of 58 articles for study purposes. The conceptual result of this work is that AI significantly improves digital marketing in the MSMEs of Los Olivos, optimizing customer segmentation, automating processes and increasing the effectiveness of campaigns. |
|---|---|
| ISSN: | 2413-5836 2410-1168 |