Application of the UTAUT model to estimate the factors that influence consumers’ purchase intention in e-commerce in Lima-Peru

The objective of this research is to know what are the factors that determine the purchase intention in e-commerce of consumers in Lima. The non-probabilistic convenience sampling technique was used, with a cross-section of causal relationships through structural equation modeling (SEM). The study p...

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Autores principales:	Vasquez Solano, Brillyth Malena, De la Cruz Rodriguez, Keyla Denith, Becerra Sanchez, Juan Emerson, García-Salirrosas, Elizabeth Emperatriz
Formato:	Ponencia
Lenguaje:	inglés
Publicado:	Association for Computing Machinery 2023
Acceso en línea:	Enlace permanente (DOI o Handle)
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