Application of the UTAUT model to estimate the factors that influence consumers’ purchase intention in e-commerce in Lima-Peru
The objective of this research is to know what are the factors that determine the purchase intention in e-commerce of consumers in Lima. The non-probabilistic convenience sampling technique was used, with a cross-section of causal relationships through structural equation modeling (SEM). The study p...
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| Autores principales: | , , , |
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| Formato: | Ponencia |
| Lenguaje: | inglés |
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Association for Computing Machinery
2023
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| Acceso en línea: | Enlace permanente (DOI o Handle) |
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| _version_ | 1881508887662690304 |
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| author | Vasquez Solano, Brillyth Malena De la Cruz Rodriguez, Keyla Denith Becerra Sanchez, Juan Emerson García-Salirrosas, Elizabeth Emperatriz |
| author_browse | Becerra Sanchez, Juan Emerson De la Cruz Rodriguez, Keyla Denith García-Salirrosas, Elizabeth Emperatriz Vasquez Solano, Brillyth Malena |
| author_facet | Vasquez Solano, Brillyth Malena De la Cruz Rodriguez, Keyla Denith Becerra Sanchez, Juan Emerson García-Salirrosas, Elizabeth Emperatriz |
| author_sort | Vasquez Solano, Brillyth Malena |
| collection | Producción científica |
| description | The objective of this research is to know what are the factors that determine the purchase intention in e-commerce of consumers in Lima. The non-probabilistic convenience sampling technique was used, with a cross-section of causal relationships through structural equation modeling (SEM). The study population was made up of people residing in Lima who made virtual purchases in the last twelve months. The sample was made up of 214 people (44.9% men and 55.1% women). The results showed that the factors of effort expectation, hedonic motivation, habit, service quality and consumer innovation positively influence purchase intention. Likewise, the factors that do not influence are performance expectation, social influence and facilitating conditions, which are below. |
| format | Conference paper |
| id | oai:cris.upeu.edu.pe:20.500.15037/2984 |
| institution | UPeU |
| language | English |
| publishDate | 2023 |
| publishDateRange | 2023 |
| publishDateSort | 2023 |
| publisher | Association for Computing Machinery |
| publisherStr | Association for Computing Machinery |
| record_format | dspace |
| spelling | oai:cris.upeu.edu.pe:20.500.15037/29842026-11-02T22:00:04ZApplication of the UTAUT model to estimate the factors that influence consumers’ purchase intention in e-commerce in Lima-PeruVasquez Solano, Brillyth MalenaDe la Cruz Rodriguez, Keyla DenithBecerra Sanchez, Juan EmersonGarcía-Salirrosas, Elizabeth EmperatrizThe objective of this research is to know what are the factors that determine the purchase intention in e-commerce of consumers in Lima. The non-probabilistic convenience sampling technique was used, with a cross-section of causal relationships through structural equation modeling (SEM). The study population was made up of people residing in Lima who made virtual purchases in the last twelve months. The sample was made up of 214 people (44.9% men and 55.1% women). The results showed that the factors of effort expectation, hedonic motivation, habit, service quality and consumer innovation positively influence purchase intention. Likewise, the factors that do not influence are performance expectation, social influence and facilitating conditions, which are below.Conference paper10.1145/3633586.36335952-s2.0-85205445475https://hdl.handle.net/20.500.15037/2984enInternational Conference on E-Business and Internet (ICEBI)ACM International Conference Proceeding Series9798400716508Association for Computing Machinery2023-10-202026-06-27T02:35:09Z2026-06-27T02:35:09Z |
| spellingShingle | Vasquez Solano, Brillyth Malena De la Cruz Rodriguez, Keyla Denith Becerra Sanchez, Juan Emerson García-Salirrosas, Elizabeth Emperatriz Application of the UTAUT model to estimate the factors that influence consumers’ purchase intention in e-commerce in Lima-Peru |
| title | Application of the UTAUT model to estimate the factors that influence consumers’ purchase intention in e-commerce in Lima-Peru |
| title_full | Application of the UTAUT model to estimate the factors that influence consumers’ purchase intention in e-commerce in Lima-Peru |
| title_fullStr | Application of the UTAUT model to estimate the factors that influence consumers’ purchase intention in e-commerce in Lima-Peru |
| title_full_unstemmed | Application of the UTAUT model to estimate the factors that influence consumers’ purchase intention in e-commerce in Lima-Peru |
| title_short | Application of the UTAUT model to estimate the factors that influence consumers’ purchase intention in e-commerce in Lima-Peru |
| title_sort | application of the utaut model to estimate the factors that influence consumers purchase intention in e commerce in lima peru |
| url | https://hdl.handle.net/20.500.15037/2984 |
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