Application of the UTAUT model to estimate the factors that influence consumers’ purchase intention in e-commerce in Lima-Peru
The objective of this research is to know what are the factors that determine the purchase intention in e-commerce of consumers in Lima. The non-probabilistic convenience sampling technique was used, with a cross-section of causal relationships through structural equation modeling (SEM). The study p...
Guardado en:
| Autores principales: | , , , |
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| Formato: | Ponencia |
| Lenguaje: | inglés |
| Publicado: |
Association for Computing Machinery
2023
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| Acceso en línea: | Enlace permanente (DOI o Handle) |
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