Digital Marketing in the Hardware Business, an Opportunity for the Peruvian MYPES Positioning and Surviving over the Covid-19 Pandemic
The objective of this study is to identify the major strategy used by Peruvian Mypes entrepreneurs in the hardware sector, these being discounts / offers and alliances with other companies; Likewise, through a quantitative study, it was found that the study population considers that the two most inf...
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| Autores principales: | , , |
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| Formato: | Artículo |
| Lenguaje: | inglés |
| Publicado: |
2022
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| Acceso en línea: | Enlace permanente (DOI o Handle) |
| Etiquetas: |
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