Digital Marketing in the Hardware Business, an Opportunity for the Peruvian MYPES Positioning and Surviving over the Covid-19 Pandemic

The objective of this study is to identify the major strategy used by Peruvian Mypes entrepreneurs in the hardware sector, these being discounts / offers and alliances with other companies; Likewise, through a quantitative study, it was found that the study population considers that the two most inf...

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Autores principales:	Miguel Osorio Chavez, Luis, Octavio, Edwin, Millones Liza, Dany Yudet
Formato:	Artículo
Lenguaje:	inglés
Publicado:	2022
Acceso en línea:	Enlace permanente (DOI o Handle)
Etiquetas:	Agregar Etiqueta Sin Etiquetas, Sea el primero en etiquetar este registro!