Digital Marketing in the Hardware Business, an Opportunity for the Peruvian MYPES Positioning and Surviving over the Covid-19 Pandemic
The objective of this study is to identify the major strategy used by Peruvian Mypes entrepreneurs in the hardware sector, these being discounts / offers and alliances with other companies; Likewise, through a quantitative study, it was found that the study population considers that the two most inf...
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| Autores principales: | , , |
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| Formato: | Artículo |
| Lenguaje: | inglés |
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2022
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| Acceso en línea: | Enlace permanente (DOI o Handle) |
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| _version_ | 1881508855610867712 |
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| author | Miguel Osorio Chavez, Luis Octavio, Edwin Millones Liza, Dany Yudet |
| author_browse | Miguel Osorio Chavez, Luis Millones Liza, Dany Yudet Octavio, Edwin |
| author_facet | Miguel Osorio Chavez, Luis Octavio, Edwin Millones Liza, Dany Yudet |
| author_sort | Miguel Osorio Chavez, Luis |
| collection | Producción científica |
| description | The objective of this study is to identify the major strategy used by Peruvian Mypes entrepreneurs in the hardware sector, these being discounts / offers and alliances with other companies; Likewise, through a quantitative study, it was found that the study population considers that the two most influential media for advertising are brochures and radio, the internet being the least used. In the same way, it was found that more than 50% have not managed to position themselves in the market due to the little practice of digital marketing strategies, for this reason their survival is at risk. It is concluded that the impact of the pandemic has been shocking, which is why the implementation of good practices of digital marketing strategies is suggested in order to optimize business performance. |
| format | Article |
| id | oai:cris.upeu.edu.pe:20.500.15037/1400 |
| institution | UPeU |
| language | English |
| publishDate | 2022 |
| publishDateRange | 2022 |
| publishDateSort | 2022 |
| record_format | dspace |
| spelling | oai:cris.upeu.edu.pe:20.500.15037/14002026-11-02T22:00:04ZDigital Marketing in the Hardware Business, an Opportunity for the Peruvian MYPES Positioning and Surviving over the Covid-19 PandemicMiguel Osorio Chavez, LuisOctavio, EdwinMillones Liza, Dany YudetThe objective of this study is to identify the major strategy used by Peruvian Mypes entrepreneurs in the hardware sector, these being discounts / offers and alliances with other companies; Likewise, through a quantitative study, it was found that the study population considers that the two most influential media for advertising are brochures and radio, the internet being the least used. In the same way, it was found that more than 50% have not managed to position themselves in the market due to the little practice of digital marketing strategies, for this reason their survival is at risk. It is concluded that the impact of the pandemic has been shocking, which is why the implementation of good practices of digital marketing strategies is suggested in order to optimize business performance.Article10.1145/3514262.3514286https://hdl.handle.net/20.500.15037/1400W4224210357enInternational Conference on e-Education, e-Business, e-Management and e-Learning2022-01-142026-06-13T09:57:00Z2026-06-13T09:57:00Z |
| spellingShingle | Miguel Osorio Chavez, Luis Octavio, Edwin Millones Liza, Dany Yudet Digital Marketing in the Hardware Business, an Opportunity for the Peruvian MYPES Positioning and Surviving over the Covid-19 Pandemic |
| title | Digital Marketing in the Hardware Business, an Opportunity for the Peruvian MYPES Positioning and Surviving over the Covid-19 Pandemic |
| title_full | Digital Marketing in the Hardware Business, an Opportunity for the Peruvian MYPES Positioning and Surviving over the Covid-19 Pandemic |
| title_fullStr | Digital Marketing in the Hardware Business, an Opportunity for the Peruvian MYPES Positioning and Surviving over the Covid-19 Pandemic |
| title_full_unstemmed | Digital Marketing in the Hardware Business, an Opportunity for the Peruvian MYPES Positioning and Surviving over the Covid-19 Pandemic |
| title_short | Digital Marketing in the Hardware Business, an Opportunity for the Peruvian MYPES Positioning and Surviving over the Covid-19 Pandemic |
| title_sort | digital marketing in the hardware business an opportunity for the peruvian mypes positioning and surviving over the covid 19 pandemic |
| url | https://hdl.handle.net/20.500.15037/1400 |
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