El papel de la transformación digital en la gestión comercial en el sector ferretero de Juliaca, Perú

Objective: This study examined the relationship between digital transformation and business management in micro-enterprises in the hardware sector in Juliaca, Peru. Methodology: This research followed a quantitative, correlational, and non-experimental design. A non-probability sample of 42 hardware...

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Autores principales: Roos Dayne Belizario Calsin, Erika Nayely Humpiri Catacora, Juan Alberto Ingalla Taype, Nelly Rosario Moreno Leyva
Formato: Artículo
Lenguaje:español
Publicado: 2026
Materias:
digital transformation
business management
hardware stores
microenterprises
sales management
e-commerce benefits
e-commerce adoption
social media marketing
digital payments
OPAC
competitiveness
customer satisfaction
technological infrastructure
Juliaca
Digital Innovation in Industries
SMEs Development and Digital Marketing
Digital Economy and Transformation
Acceso en línea:Enlace permanente (DOI o Handle)
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Internet

https://doi.org/10.33326/27086062.2026.2.2486
https://revistas.unjbg.edu.pe/index.php/eyn/article/download/2486/2629

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