El papel de la transformación digital en la gestión comercial en el sector ferretero de Juliaca, Perú

Objective: This study examined the relationship between digital transformation and business management in micro-enterprises in the hardware sector in Juliaca, Peru. Methodology: This research followed a quantitative, correlational, and non-experimental design. A non-probability sample of 42 hardware...

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Autores principales: Roos Dayne Belizario Calsin, Erika Nayely Humpiri Catacora, Juan Alberto Ingalla Taype, Nelly Rosario Moreno Leyva
Formato: Artículo
Lenguaje:español
Publicado: 2026
Materias:
digital transformation
business management
hardware stores
microenterprises
sales management
e-commerce benefits
e-commerce adoption
social media marketing
digital payments
OPAC
competitiveness
customer satisfaction
technological infrastructure
Juliaca
Digital Innovation in Industries
SMEs Development and Digital Marketing
Digital Economy and Transformation
Acceso en línea:Enlace permanente (DOI o Handle)
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Sumario:Objective: This study examined the relationship between digital transformation and business management in micro-enterprises in the hardware sector in Juliaca, Peru. Methodology: This research followed a quantitative, correlational, and non-experimental design. A non-probability sample of 42 hardware stores was selected using convenience sampling. Data collection was carried out using a 26-question instrument organized into two variables: Digital Transformation and Business Management, the latter subdivided into the dimensions of Sales Management and Benefits of E-commerce. Statistical processing was performed using SPSS v26, applying descriptive and correlational analyses using Spearman's rank correlation coefficient. Results: Statistically significant positive correlations were identified between digital transformation and business management (ρ = 0.882, p < 0.01), as well as between digital transformation and sales management (ρ = 0.887, p < 0.01), and between digital transformation and the benefits of e-commerce (ρ = 0.783, p < 0.01). Hardware stores with a higher level of digitalization showed better business performance and greater benefits derived from the use of digital platforms, such as social media, electronic payments, and online catalogs. Conclusions: It is concluded that digitalization strengthens the competitiveness of micro-hardware stores by optimizing business management and improving customer satisfaction. However, limitations related to training and technological infrastructure still exist and must be addressed to consolidate the benefits of e-commerce.

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