El papel de la transformación digital en la gestión comercial en el sector ferretero de Juliaca, Perú
Objective: This study examined the relationship between digital transformation and business management in micro-enterprises in the hardware sector in Juliaca, Peru. Methodology: This research followed a quantitative, correlational, and non-experimental design. A non-probability sample of 42 hardware...
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| Lenguaje: | español |
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2026
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| author | Roos Dayne Belizario Calsin Erika Nayely Humpiri Catacora Juan Alberto Ingalla Taype Nelly Rosario Moreno Leyva |
| author_browse | Erika Nayely Humpiri Catacora Juan Alberto Ingalla Taype Nelly Rosario Moreno Leyva Roos Dayne Belizario Calsin |
| author_facet | Roos Dayne Belizario Calsin Erika Nayely Humpiri Catacora Juan Alberto Ingalla Taype Nelly Rosario Moreno Leyva |
| author_sort | Roos Dayne Belizario Calsin |
| collection | Producción científica |
| description | Objective: This study examined the relationship between digital transformation and business management in micro-enterprises in the hardware sector in Juliaca, Peru. Methodology: This research followed a quantitative, correlational, and non-experimental design. A non-probability sample of 42 hardware stores was selected using convenience sampling. Data collection was carried out using a 26-question instrument organized into two variables: Digital Transformation and Business Management, the latter subdivided into the dimensions of Sales Management and Benefits of E-commerce. Statistical processing was performed using SPSS v26, applying descriptive and correlational analyses using Spearman's rank correlation coefficient. Results: Statistically significant positive correlations were identified between digital transformation and business management (ρ = 0.882, p < 0.01), as well as between digital transformation and sales management (ρ = 0.887, p < 0.01), and between digital transformation and the benefits of e-commerce (ρ = 0.783, p < 0.01). Hardware stores with a higher level of digitalization showed better business performance and greater benefits derived from the use of digital platforms, such as social media, electronic payments, and online catalogs. Conclusions: It is concluded that digitalization strengthens the competitiveness of micro-hardware stores by optimizing business management and improving customer satisfaction. However, limitations related to training and technological infrastructure still exist and must be addressed to consolidate the benefits of e-commerce. |
| format | Article |
| id | openalex:W7213755282 |
| institution | UPeU |
| language | Spanish |
| publishDate | 2026 |
| publishDateRange | 2026 |
| publishDateSort | 2026 |
| record_format | dspace |
| spelling | openalex:W7213755282El papel de la transformación digital en la gestión comercial en el sector ferretero de Juliaca, PerúRoos Dayne Belizario CalsinErika Nayely Humpiri CatacoraJuan Alberto Ingalla TaypeNelly Rosario Moreno Leyvadigital transformationbusiness managementhardware storesmicroenterprisessales managemente-commerce benefitse-commerce adoptionsocial media marketingdigital paymentsOPACcompetitivenesscustomer satisfactiontechnological infrastructureJuliacaDigital Innovation in IndustriesSMEs Development and Digital MarketingDigital Economy and TransformationObjective: This study examined the relationship between digital transformation and business management in micro-enterprises in the hardware sector in Juliaca, Peru. Methodology: This research followed a quantitative, correlational, and non-experimental design. A non-probability sample of 42 hardware stores was selected using convenience sampling. Data collection was carried out using a 26-question instrument organized into two variables: Digital Transformation and Business Management, the latter subdivided into the dimensions of Sales Management and Benefits of E-commerce. Statistical processing was performed using SPSS v26, applying descriptive and correlational analyses using Spearman's rank correlation coefficient. Results: Statistically significant positive correlations were identified between digital transformation and business management (ρ = 0.882, p < 0.01), as well as between digital transformation and sales management (ρ = 0.887, p < 0.01), and between digital transformation and the benefits of e-commerce (ρ = 0.783, p < 0.01). Hardware stores with a higher level of digitalization showed better business performance and greater benefits derived from the use of digital platforms, such as social media, electronic payments, and online catalogs. Conclusions: It is concluded that digitalization strengthens the competitiveness of micro-hardware stores by optimizing business management and improving customer satisfaction. However, limitations related to training and technological infrastructure still exist and must be addressed to consolidate the benefits of e-commerce.Articlehttps://doi.org/10.33326/27086062.2026.2.2486https://revistas.unjbg.edu.pe/index.php/eyn/article/download/2486/2629W7213755282esEconomía & Negocios2708-60622026-09-18 |
| spellingShingle | digital transformation business management hardware stores microenterprises sales management e-commerce benefits e-commerce adoption social media marketing digital payments OPAC competitiveness customer satisfaction technological infrastructure Juliaca Digital Innovation in Industries SMEs Development and Digital Marketing Digital Economy and Transformation Roos Dayne Belizario Calsin Erika Nayely Humpiri Catacora Juan Alberto Ingalla Taype Nelly Rosario Moreno Leyva El papel de la transformación digital en la gestión comercial en el sector ferretero de Juliaca, Perú |
| title | El papel de la transformación digital en la gestión comercial en el sector ferretero de Juliaca, Perú |
| title_full | El papel de la transformación digital en la gestión comercial en el sector ferretero de Juliaca, Perú |
| title_fullStr | El papel de la transformación digital en la gestión comercial en el sector ferretero de Juliaca, Perú |
| title_full_unstemmed | El papel de la transformación digital en la gestión comercial en el sector ferretero de Juliaca, Perú |
| title_short | El papel de la transformación digital en la gestión comercial en el sector ferretero de Juliaca, Perú |
| title_sort | el papel de la transformacion digital en la gestion comercial en el sector ferretero de juliaca peru |
| topic | digital transformation business management hardware stores microenterprises sales management e-commerce benefits e-commerce adoption social media marketing digital payments OPAC competitiveness customer satisfaction technological infrastructure Juliaca Digital Innovation in Industries SMEs Development and Digital Marketing Digital Economy and Transformation |
| topic_facet | digital transformation business management hardware stores microenterprises sales management e-commerce benefits e-commerce adoption social media marketing digital payments OPAC competitiveness customer satisfaction technological infrastructure Juliaca Digital Innovation in Industries SMEs Development and Digital Marketing Digital Economy and Transformation |
| url | https://doi.org/10.33326/27086062.2026.2.2486 https://revistas.unjbg.edu.pe/index.php/eyn/article/download/2486/2629 |
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