Do we choose an eco-friendly product to build a sustainable future? The role of brand authenticity on willingness to pay more, sustainability consciousness, and green purchase intention

Introduction Global consumerism is one of the main factors associated with ecological degradation, a central concern on the agenda of international leaders. Faced with this reality, environmentally conscious consumers are increasingly willing to buy products from brands that generate a positive impa...

Descripción completa

Detalles Bibliográficos

Autores principales:	Luis Caceres Polloyqueri, Kely Quispe-Ventura, Israel Fernández-Mallma, Miluska Villar-Guevara
Formato:	Artículo
Lenguaje:	inglés
Publicado:	2026
Materias:	brand authenticity willingness to pay premium sustainability awareness green purchase intention sustainable products green consumers sustainable consumption consumer behavior Peruvian consumers Environmental Sustainability in Business Consumer Behavior in Brand Consumption and Identification Sustainable Supply Chain Management
Acceso en línea:	Enlace permanente (DOI o Handle) Ver en el sistema de origen
Etiquetas:	Agregar Etiqueta Sin Etiquetas, Sea el primero en etiquetar este registro!