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Cita APA (7a ed.)
Polloyqueri, L. C., Quispe-Ventura, K., Fernández-Mallma, I., & Villar-Guevara, M. (2026). Do we choose an eco-friendly product to build a sustainable future? The role of brand authenticity on willingness to pay more, sustainability consciousness, and green purchase intention.
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Cita Chicago Style (17a ed.)
Polloyqueri, Luis Caceres, Kely Quispe-Ventura, Israel Fernández-Mallma, y Miluska Villar-Guevara. Do We Choose an Eco-friendly Product to Build a Sustainable Future? The Role of Brand Authenticity on Willingness to Pay More, Sustainability Consciousness, and Green Purchase Intention. 2026.
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Cita MLA (9a ed.)
Polloyqueri, Luis Caceres, et al. Do We Choose an Eco-friendly Product to Build a Sustainable Future? The Role of Brand Authenticity on Willingness to Pay More, Sustainability Consciousness, and Green Purchase Intention. 2026.
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