Evaluating the Ethical Beliefs of the Peruvian Consumer After the COVID-19 Pandemic: An Approach from the Perspective of Green Consumption Orientation and Green Purchasing Intention

Consumer behavior evolves unexpectedly, and understanding new perspectives according to market trends is a key factor in identifying the most commonly recurring consumption demands. In this context, this study aimed to examine the associations among green consumption orientation, consumer ethical be...

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Autores principales:	Miluska Villar-Guevara, Dany Yudet Millones-Liza
Formato:	Artículo
Lenguaje:	inglés
Publicado:	2026
Materias:	green purchase intention sustainable products consumer behavior COVID-19 pandemic environmental sustainability Peruvian consumers green markets Environmental Sustainability in Business Consumer behavior in food and health Sustainable Supply Chain Management
Acceso en línea:	Enlace permanente (DOI o Handle) Ver en el sistema de origen Registro tomado de OpenAlex, que lo atribuye a la UPeU. Aún no está en el CRIS de la universidad.
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