Evaluating the Ethical Beliefs of the Peruvian Consumer After the COVID-19 Pandemic: An Approach from the Perspective of Green Consumption Orientation and Green Purchasing Intention

Consumer behavior evolves unexpectedly, and understanding new perspectives according to market trends is a key factor in identifying the most commonly recurring consumption demands. In this context, this study aimed to examine the associations among green consumption orientation, consumer ethical be...

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Autores principales: Miluska Villar-Guevara, Dany Yudet Millones-Liza
Formato: Artículo
Lenguaje:inglés
Publicado: 2026
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