Explorando una Radio Adventista: hábitos de Consumo y Percepción de la Producción Radiofónica de los Oyentes de Nuevo Tiempo Perú
The research aimed to describe radio consumption habits and the perception of radio production among the listeners of Radio Nuevo Tiempo Perú in Lima Metropolitan area. A quantitative methodology was used, with a descriptive level and a non-experimental, cross-sectional design. The study population...
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| Formato: | Artículo |
| Lenguaje: | español |
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2024
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| _version_ | 1881700479589679104 |
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| author | Marco Quispe |
| author_browse | Marco Quispe |
| author_facet | Marco Quispe |
| author_sort | Marco Quispe |
| collection | Producción científica |
| description | The research aimed to describe radio consumption habits and the perception of radio production among the listeners of Radio Nuevo Tiempo Perú in Lima Metropolitan area. A quantitative methodology was used, with a descriptive level and a non-experimental, cross-sectional design. The study population consisted of listeners from Lima Metropolitan area, estimated at 12,600 individuals according to the radio station’s data. The sample was calculated at 374 people, with a 95 % confidence level and a 5 % margin of error.The results showed that most respondents listen to the radio daily, mainly in the mornings, using traditional equipment at home and work. The main reason for listening was the quality of the content, followed by educational and informative topics, with a preference for programs on education, culture, and mental, spiritual, and physical health. Listeners appreciated the objectivity and impartiality of the information, as well as the quality of live and entertainment programs. Despite some technical issues, these were quickly resolved. They also highlighted the clear pronunciation and topic knowledge of the station’s hosts. |
| format | Article |
| id | openalex:W4405456369 |
| institution | UPeU |
| language | Spanish |
| publishDate | 2024 |
| publishDateRange | 2024 |
| publishDateSort | 2024 |
| record_format | dspace |
| spelling | openalex:W4405456369Explorando una Radio Adventista: hábitos de Consumo y Percepción de la Producción Radiofónica de los Oyentes de Nuevo Tiempo PerúMarco Quispelistener perceptionreligious broadcastinglistener motivationLima MetropolitanaRadio, Podcasts, and Digital MediaMedia, Journalism, and Communication HistoryMedia and Digital CommunicationThe research aimed to describe radio consumption habits and the perception of radio production among the listeners of Radio Nuevo Tiempo Perú in Lima Metropolitan area. A quantitative methodology was used, with a descriptive level and a non-experimental, cross-sectional design. The study population consisted of listeners from Lima Metropolitan area, estimated at 12,600 individuals according to the radio station’s data. The sample was calculated at 374 people, with a 95 % confidence level and a 5 % margin of error.The results showed that most respondents listen to the radio daily, mainly in the mornings, using traditional equipment at home and work. The main reason for listening was the quality of the content, followed by educational and informative topics, with a preference for programs on education, culture, and mental, spiritual, and physical health. Listeners appreciated the objectivity and impartiality of the information, as well as the quality of live and entertainment programs. Despite some technical issues, these were quickly resolved. They also highlighted the clear pronunciation and topic knowledge of the station’s hosts.Articlehttps://doi.org/10.35997/unaciencia.v17i33.803https://revistas.unac.edu.co/ojs/index.php/unaciencia/article/download/803/420W4405456369esUnaciencia Revista de Estudios e Investigaciones2027-39162711-03032024-12-16 |
| spellingShingle | listener perception religious broadcasting listener motivation Lima Metropolitana Radio, Podcasts, and Digital Media Media, Journalism, and Communication History Media and Digital Communication Marco Quispe Explorando una Radio Adventista: hábitos de Consumo y Percepción de la Producción Radiofónica de los Oyentes de Nuevo Tiempo Perú |
| title | Explorando una Radio Adventista: hábitos de Consumo y Percepción de la Producción Radiofónica de los Oyentes de Nuevo Tiempo Perú |
| title_full | Explorando una Radio Adventista: hábitos de Consumo y Percepción de la Producción Radiofónica de los Oyentes de Nuevo Tiempo Perú |
| title_fullStr | Explorando una Radio Adventista: hábitos de Consumo y Percepción de la Producción Radiofónica de los Oyentes de Nuevo Tiempo Perú |
| title_full_unstemmed | Explorando una Radio Adventista: hábitos de Consumo y Percepción de la Producción Radiofónica de los Oyentes de Nuevo Tiempo Perú |
| title_short | Explorando una Radio Adventista: hábitos de Consumo y Percepción de la Producción Radiofónica de los Oyentes de Nuevo Tiempo Perú |
| title_sort | explorando una radio adventista habitos de consumo y percepcion de la produccion radiofonica de los oyentes de nuevo tiempo peru |
| topic | listener perception religious broadcasting listener motivation Lima Metropolitana Radio, Podcasts, and Digital Media Media, Journalism, and Communication History Media and Digital Communication |
| topic_facet | listener perception religious broadcasting listener motivation Lima Metropolitana Radio, Podcasts, and Digital Media Media, Journalism, and Communication History Media and Digital Communication |
| url | https://doi.org/10.35997/unaciencia.v17i33.803 https://revistas.unac.edu.co/ojs/index.php/unaciencia/article/download/803/420 |
| work_keys_str_mv | AT marcoquispe explorandounaradioadventistahabitosdeconsumoypercepciondelaproduccionradiofonicadelosoyentesdenuevotiempoperu |