Explorando una Radio Adventista: hábitos de Consumo y Percepción de la Producción Radiofónica de los Oyentes de Nuevo Tiempo Perú
The research aimed to describe radio consumption habits and the perception of radio production among the listeners of Radio Nuevo Tiempo Perú in Lima Metropolitan area. A quantitative methodology was used, with a descriptive level and a non-experimental, cross-sectional design. The study population...
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| Formato: | Artículo |
| Lenguaje: | español |
| Publicado: |
2024
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| Acceso en línea: | Enlace permanente (DOI o Handle) Descargar el archivo |
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| Sumario: | The research aimed to describe radio consumption habits and the perception of radio production among the listeners of Radio Nuevo Tiempo Perú in Lima Metropolitan area. A quantitative methodology was used, with a descriptive level and a non-experimental, cross-sectional design. The study population consisted of listeners from Lima Metropolitan area, estimated at 12,600 individuals according to the radio station’s data. The sample was calculated at 374 people, with a 95 % confidence level and a 5 % margin of error.The results showed that most respondents listen to the radio daily, mainly in the mornings, using traditional equipment at home and work. The main reason for listening was the quality of the content, followed by educational and informative topics, with a preference for programs on education, culture, and mental, spiritual, and physical health. Listeners appreciated the objectivity and impartiality of the information, as well as the quality of live and entertainment programs. Despite some technical issues, these were quickly resolved. They also highlighted the clear pronunciation and topic knowledge of the station’s hosts. |
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