Relationship Marketing and customer loyalty in the company Saga Falabella S.A. Cusco
The objective of this research article was to determine the relationship between relationship marketing and customer loyalty in the company Saga Falabella S.A, Cusco, 2022. The methodology used corresponded to a type of quantitative research, whose approach was correlational, from Non-experimental a...
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| Autores principales: | , |
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| Formato: | Artículo |
| Lenguaje: | inglés |
| Publicado: |
2024
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| Acceso en línea: | Enlace permanente (DOI o Handle) Descargar el archivo |
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| _version_ | 1881700473555124224 |
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| author | Silvia Aydee Huittoccollo Huirse Julio Cesar Abarca Panique |
| author_browse | Julio Cesar Abarca Panique Silvia Aydee Huittoccollo Huirse |
| author_facet | Silvia Aydee Huittoccollo Huirse Julio Cesar Abarca Panique |
| author_sort | Silvia Aydee Huittoccollo Huirse |
| collection | Producción científica |
| description | The objective of this research article was to determine the relationship between relationship marketing and customer loyalty in the company Saga Falabella S.A, Cusco, 2022. The methodology used corresponded to a type of quantitative research, whose approach was correlational, from Non-experimental and cross -sectional design, with 350 clients of the company as participants, which has a branch in the city of Cusco. As a data collection instrument, the survey was used, where its characteristics were described within the article, in its entirety two questionnaires corresponding to relationship marketing and customer loyalty. When executing the questionnaires, it was concluded that the existence of a moderate significant relationship with a sig is prolonged. 0.000 and a Pearson's r of 0.68, thus understanding that as long as correct relationship marketing is handled, customer loyalty will also be achieved. Translating this context to the company, it is understood that as long as the correct marketing strategies are executed and they maintain a constant relationship with it, the company will gain a loyal customer. Its function is to identify what the client calls attention to. |
| format | Article |
| id | openalex:W4400101637 |
| institution | UPeU |
| language | English |
| publishDate | 2024 |
| publishDateRange | 2024 |
| publishDateSort | 2024 |
| record_format | dspace |
| spelling | openalex:W4400101637Relationship Marketing and customer loyalty in the company Saga Falabella S.A. CuscoSilvia Aydee Huittoccollo HuirseJulio Cesar Abarca Paniquerelationship marketingcustomer loyaltySaga Falabellaretail companiescustomer relationshipsmarketing strategyCuscoCustomer Service Quality and LoyaltyConsumer Behavior and Marketing InfluenceMarketing and Advertising StrategiesThe objective of this research article was to determine the relationship between relationship marketing and customer loyalty in the company Saga Falabella S.A, Cusco, 2022. The methodology used corresponded to a type of quantitative research, whose approach was correlational, from Non-experimental and cross -sectional design, with 350 clients of the company as participants, which has a branch in the city of Cusco. As a data collection instrument, the survey was used, where its characteristics were described within the article, in its entirety two questionnaires corresponding to relationship marketing and customer loyalty. When executing the questionnaires, it was concluded that the existence of a moderate significant relationship with a sig is prolonged. 0.000 and a Pearson's r of 0.68, thus understanding that as long as correct relationship marketing is handled, customer loyalty will also be achieved. Translating this context to the company, it is understood that as long as the correct marketing strategies are executed and they maintain a constant relationship with it, the company will gain a loyal customer. Its function is to identify what the client calls attention to.Articlehttps://doi.org/10.56294/piii2024206https://proceedings.ageditor.ar/index.php/piii/article/download/188/11W4400101637enSCT Proceedings in Interdisciplinary Insights and Innovations.3008-90852024-04-07 |
| spellingShingle | relationship marketing customer loyalty Saga Falabella retail companies customer relationships marketing strategy Cusco Customer Service Quality and Loyalty Consumer Behavior and Marketing Influence Marketing and Advertising Strategies Silvia Aydee Huittoccollo Huirse Julio Cesar Abarca Panique Relationship Marketing and customer loyalty in the company Saga Falabella S.A. Cusco |
| title | Relationship Marketing and customer loyalty in the company Saga Falabella S.A. Cusco |
| title_full | Relationship Marketing and customer loyalty in the company Saga Falabella S.A. Cusco |
| title_fullStr | Relationship Marketing and customer loyalty in the company Saga Falabella S.A. Cusco |
| title_full_unstemmed | Relationship Marketing and customer loyalty in the company Saga Falabella S.A. Cusco |
| title_short | Relationship Marketing and customer loyalty in the company Saga Falabella S.A. Cusco |
| title_sort | relationship marketing and customer loyalty in the company saga falabella s a cusco |
| topic | relationship marketing customer loyalty Saga Falabella retail companies customer relationships marketing strategy Cusco Customer Service Quality and Loyalty Consumer Behavior and Marketing Influence Marketing and Advertising Strategies |
| topic_facet | relationship marketing customer loyalty Saga Falabella retail companies customer relationships marketing strategy Cusco Customer Service Quality and Loyalty Consumer Behavior and Marketing Influence Marketing and Advertising Strategies |
| url | https://doi.org/10.56294/piii2024206 https://proceedings.ageditor.ar/index.php/piii/article/download/188/11 |
| work_keys_str_mv | AT silviaaydeehuittoccollohuirse relationshipmarketingandcustomerloyaltyinthecompanysagafalabellasacusco AT juliocesarabarcapanique relationshipmarketingandcustomerloyaltyinthecompanysagafalabellasacusco |