Relationship Marketing and customer loyalty in the company Saga Falabella S.A. Cusco

The objective of this research article was to determine the relationship between relationship marketing and customer loyalty in the company Saga Falabella S.A, Cusco, 2022. The methodology used corresponded to a type of quantitative research, whose approach was correlational, from Non-experimental a...

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Autores principales: Silvia Aydee Huittoccollo Huirse, Julio Cesar Abarca Panique
Formato: Artículo
Lenguaje:inglés
Publicado: 2024
Materias:
relationship marketing
customer loyalty
Saga Falabella
retail companies
customer relationships
marketing strategy
Cusco
Customer Service Quality and Loyalty
Consumer Behavior and Marketing Influence
Marketing and Advertising Strategies
Acceso en línea:Enlace permanente (DOI o Handle)
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