Relational marketing and brand loyalty in supermarkets in the Santa Clara District, Lima, 2024
Relational marketing and brand loyalty are two essential variables of study. This is because marketing is a trend for a brand to position itself, while loyalty is the result of this process. Therefore, the authors mentioned in this study emphasize the relationship between both variables. This resear...
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| Publicado en: | Revista de Investigación Valor Agregado |
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| Autores principales: | , , |
| Formato: | Artículo de revista |
| Lenguaje: | español |
| Publicado: |
Universidad Peruana Unión
2024
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| Materias: | |
| Acceso en línea: | Ver en el sistema de origen |
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