The link between Green Marketing and Corporate Social Responsibility in companies: Sustainable strategies for business success
This research aims to explore the relationship between green marketing and corporate social responsibility (CSR) in the business context. A literature review methodology was adopted, selecting studies from databases such as Scopus, Scielo, Elsevier, and Google Scholar. Specific criteria were establi...
Guardado en:
| Publicado en: | Revista de Investigación Valor Agregado |
|---|---|
| Autores principales: | , |
| Formato: | Artículo de revista |
| Lenguaje: | español |
| Publicado: |
Universidad Peruana Unión
2024
|
| Materias: | |
| Acceso en línea: | Ver en el sistema de origen |
| Etiquetas: |
Sin Etiquetas, Sea el primero en etiquetar este registro!
|
Ejemplares similares: The link between Green Marketing and Corporate Social Responsibility in companies: Sustainable strategies for business success
- Adapting Through Responsible Consumption: Organizational Strategies for Equity and Inclusive Development
- A Taxonomy of Responsible Consumption Initiatives and Their Social Equity Implications
- Validation of the “RM” Relationship Marketing instrument in the clients of the Cinemark company, Surco, 2020
- Assessing the contribution of corporate social responsibility to the dynamics of sustainable markets: the role of corporate image, satisfaction, and customer loyalty
- The Role of Relationship Marketing and Brand Love Among Banking Consumers in an Emerging Market Context
- Influence of corporate social responsibility on the elements of affective commitment to the employer brand in companies in the manufacturing sector
