E-commerce in local entrepreneurs: measurement of results
For decades, technological advances have generated a paradigm shift in the performance and execution of very diverse activities, including the commercial field, where they have served to mediate the exchange of products and services in the world of work, appearing employment alternatives, as a respo...
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| Publicado en: | Revista de Investigación Valor Agregado |
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| Autores principales: | , |
| Formato: | Artículo de revista |
| Lenguaje: | español |
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Universidad Peruana Unión
2022
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| _version_ | 1881695124607467520 |
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| author | Hinojosaa, Luciano Ezequiel Tumino, Marisa Cecilia |
| author_browse | Hinojosaa, Luciano Ezequiel Tumino, Marisa Cecilia |
| author_facet | Hinojosaa, Luciano Ezequiel Tumino, Marisa Cecilia |
| author_sort | Hinojosaa, Luciano Ezequiel |
| collection | Revistas |
| container_title | Revista de Investigación Valor Agregado |
| description | For decades, technological advances have generated a paradigm shift in the performance and execution of very diverse activities, including the commercial field, where they have served to mediate the exchange of products and services in the world of work, appearing employment alternatives, as a response to social needs, and new spaces for entrepreneurship. In this research work, it was intended to adapt and validate the content of a measurement scale of the results of the implementation of electronic commerce and apply it to three entrepreneurs from Libertador San Martín (LSM), Entre Ríos, Argentina, as case studies, describing its advantages, its disadvantages and the projection of sales that would be generated through this means of commerce. The results showed that among the advantages are the streamlining of the buying and selling processes, the efficiency in payments and faster access to products by customers. The time required to update the platform was found to be perceived as a drawback. Electronic commerce would be a tool that would benefit local entrepreneurs, and it should be appropriate and adapted to the needs of each entrepreneur. |
| format | Online |
| id | oai:riva.upeu.edu.pe:article/1882 |
| institution | UPeU |
| issn | 2413-5836 2410-1168 |
| language | Spanish |
| publishDate | 2022 |
| publishDateRange | 2022 |
| publishDateSort | 2022 |
| publisher | Universidad Peruana Unión |
| publisherStr | Universidad Peruana Unión |
| record_format | ojs |
| revista_str_mv | Revista de Investigación Valor Agregado |
| spelling | oai:riva.upeu.edu.pe:article/18822023-12-05T23:28:28Z E-commerce in local entrepreneurs: measurement of results E-commerce en emprendedores locales: medición de resultados Hinojosaa, Luciano Ezequiel Tumino, Marisa Cecilia e-commerce, emprendedurismo, medida de resultados e-commerce, entrepreneurship, measurement of results For decades, technological advances have generated a paradigm shift in the performance and execution of very diverse activities, including the commercial field, where they have served to mediate the exchange of products and services in the world of work, appearing employment alternatives, as a response to social needs, and new spaces for entrepreneurship. In this research work, it was intended to adapt and validate the content of a measurement scale of the results of the implementation of electronic commerce and apply it to three entrepreneurs from Libertador San Martín (LSM), Entre Ríos, Argentina, as case studies, describing its advantages, its disadvantages and the projection of sales that would be generated through this means of commerce. The results showed that among the advantages are the streamlining of the buying and selling processes, the efficiency in payments and faster access to products by customers. The time required to update the platform was found to be perceived as a drawback. Electronic commerce would be a tool that would benefit local entrepreneurs, and it should be appropriate and adapted to the needs of each entrepreneur. Desde hace décadas, los avances tecnológicos han generado un cambio de paradigma en el desempeño y ejecución de actividades muy diversas, incluido el ámbito comercial, donde han servido para el ámbito de mediar en el intercambio de productos y servicios en el mundo del trabajo, apareciendo alternativas de empleo, como respuesta a las necesidades sociales, y nuevos espacios para el emprendimiento. En este trabajo de investigación se pretendió adaptar y validar el contenido de una escala de medición de los resultados de la implementación del comercio electrónico y aplicarla a tres emprendedores de Libertador San Martín (LSM), Entre Ríos, Argentina, como casos de estudio, describiendo sus ventajas, sus desventajas y la proyección de ventas que se generarían a través de este medio de comercio. Los resultados mostraron que entre las ventajas se encuentran la agilización de los procesos de compra y venta, la eficiencia en los pagos y un acceso más rápido a los productos por parte de los clientes. Se encontró que el tiempo necesario para actualizar la plataforma se percibe como un inconveniente. El comercio electrónico sería una herramienta que beneficiaría a los emprendedores locales, y debería ser adecuada y adaptada a las necesidades de cada emprendedor. Universidad Peruana Unión 2022-12-16 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion application/pdf text/html https://riva.upeu.edu.pe/index.php/ri_va/article/view/1882 10.17162/riva.v9i1.1882 Revista de Investigación Valor Agregado; Vol. 9 Núm. 1 (2022): Revista de Investigación Valor agregado; 89 - 105 2413-5836 2410-1168 10.17162/riva.v9i1 spa https://riva.upeu.edu.pe/index.php/ri_va/article/view/1882/2031 https://riva.upeu.edu.pe/index.php/ri_va/article/view/1882/2044 Derechos de autor 2022 Revista de Investigación Valor Agregado |
| spellingShingle | e-commerce, emprendedurismo, medida de resultados e-commerce, entrepreneurship, measurement of results Hinojosaa, Luciano Ezequiel Tumino, Marisa Cecilia E-commerce in local entrepreneurs: measurement of results |
| title | E-commerce in local entrepreneurs: measurement of results |
| title_alt | E-commerce en emprendedores locales: medición de resultados |
| title_full | E-commerce in local entrepreneurs: measurement of results |
| title_fullStr | E-commerce in local entrepreneurs: measurement of results |
| title_full_unstemmed | E-commerce in local entrepreneurs: measurement of results |
| title_short | E-commerce in local entrepreneurs: measurement of results |
| title_sort | e commerce in local entrepreneurs measurement of results |
| topic | e-commerce, emprendedurismo, medida de resultados e-commerce, entrepreneurship, measurement of results |
| topic_facet | e-commerce, emprendedurismo, medida de resultados e-commerce, entrepreneurship, measurement of results |
| url | https://riva.upeu.edu.pe/index.php/ri_va/article/view/1882 |
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