E-commerce in local entrepreneurs: measurement of results
For decades, technological advances have generated a paradigm shift in the performance and execution of very diverse activities, including the commercial field, where they have served to mediate the exchange of products and services in the world of work, appearing employment alternatives, as a respo...
Guardado en:
| Publicado en: | Revista de Investigación Valor Agregado |
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| Autores principales: | , |
| Formato: | Artículo de revista |
| Lenguaje: | español |
| Publicado: |
Universidad Peruana Unión
2022
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| Materias: | |
| Acceso en línea: | Ver en el sistema de origen |
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| Sumario: | For decades, technological advances have generated a paradigm shift in the performance and execution of very diverse activities, including the commercial field, where they have served to mediate the exchange of products and services in the world of work, appearing employment alternatives, as a response to social needs, and new spaces for entrepreneurship. In this research work, it was intended to adapt and validate the content of a measurement scale of the results of the implementation of electronic commerce and apply it to three entrepreneurs from Libertador San Martín (LSM), Entre Ríos, Argentina, as case studies, describing its advantages, its disadvantages and the projection of sales that would be generated through this means of commerce. The results showed that among the advantages are the streamlining of the buying and selling processes, the efficiency in payments and faster access to products by customers. The time required to update the platform was found to be perceived as a drawback. Electronic commerce would be a tool that would benefit local entrepreneurs, and it should be appropriate and adapted to the needs of each entrepreneur. |
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| ISSN: | 2413-5836 2410-1168 |