A theoretical review of the adoption of e-commerce
The purpose of this paper is to present a brief theoretical approach to the adoption of electronic commerce (e-commerce). This conceptually started from a notion of profitability strategy for companies that provide services and commercial organizations. The Technological Acceptance model proposes to...
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| Publicado en: | Revista de Investigación Valor Agregado |
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| Autores principales: | , , |
| Formato: | Artículo de revista |
| Lenguaje: | español |
| Publicado: |
Universidad Peruana Unión
2020
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| Materias: | |
| Acceso en línea: | Ver en el sistema de origen |
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| _version_ | 1881695123324010496 |
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| author | Chavez Vilcahuaman, Ronaldo Domingo Aldaba Murrieta, Monica Nicole Corrales Baldoceda, Carlos Eduardo |
| author_browse | Aldaba Murrieta, Monica Nicole Chavez Vilcahuaman, Ronaldo Domingo Corrales Baldoceda, Carlos Eduardo |
| author_facet | Chavez Vilcahuaman, Ronaldo Domingo Aldaba Murrieta, Monica Nicole Corrales Baldoceda, Carlos Eduardo |
| author_sort | Chavez Vilcahuaman, Ronaldo Domingo |
| collection | Revistas |
| container_title | Revista de Investigación Valor Agregado |
| description | The purpose of this paper is to present a brief theoretical approach to the adoption of electronic commerce (e-commerce). This conceptually started from a notion of profitability strategy for companies that provide services and commercial organizations. The Technological Acceptance model proposes to forecast a group or organization that adopt a new technology in order to predict the future of its use. A conclusive definition considered for e-commerce is that it is considered as a necessary implement and instrument that allows the consumer to carry out buying and selling activities where the scope of access availability is unlimited, which generates profitability for the company through its dimensions: perceived security understood as a security control that is provided to the consumer, the loyalty of the consumer which are the attitudes that they take according to their experiences and the expectation that they have towards the company and lastly the satisfaction which are the expectations of the client of the service provided. |
| format | Online |
| id | oai:riva.upeu.edu.pe:article/1418 |
| institution | UPeU |
| issn | 2413-5836 2410-1168 |
| language | Spanish |
| publishDate | 2020 |
| publishDateRange | 2020 |
| publishDateSort | 2020 |
| publisher | Universidad Peruana Unión |
| publisherStr | Universidad Peruana Unión |
| record_format | ojs |
| revista_str_mv | Revista de Investigación Valor Agregado |
| spelling | oai:riva.upeu.edu.pe:article/14182022-11-05T20:14:12Z A theoretical review of the adoption of e-commerce Una revisión teórica sobre la adopción del comercio electrónico Chavez Vilcahuaman, Ronaldo Domingo Aldaba Murrieta, Monica Nicole Corrales Baldoceda, Carlos Eduardo comercio electronico, satisfacción, lealtad, seguridad percibida electronic commerce, e-commerce, satisfaction, loyalty, perceived security The purpose of this paper is to present a brief theoretical approach to the adoption of electronic commerce (e-commerce). This conceptually started from a notion of profitability strategy for companies that provide services and commercial organizations. The Technological Acceptance model proposes to forecast a group or organization that adopt a new technology in order to predict the future of its use. A conclusive definition considered for e-commerce is that it is considered as a necessary implement and instrument that allows the consumer to carry out buying and selling activities where the scope of access availability is unlimited, which generates profitability for the company through its dimensions: perceived security understood as a security control that is provided to the consumer, the loyalty of the consumer which are the attitudes that they take according to their experiences and the expectation that they have towards the company and lastly the satisfaction which are the expectations of the client of the service provided. El propósito de este trabajo es presentar un breve acercamiento teórico de la adopción del comercio electrónico. Este conceptualmente se desplazó de una noción de estrategia de rentabilidad para las empresas que brindan servicios y organizaciones comerciales. El modelo de Aceptación Tecnológica propone pronosticar un grupo u organización que adoptan de una nueva tecnología con la finalidad de predecir el futuro de su uso. Una definición concluyente considerada para el comercio electrónico es que se considera como un implemento necesario e instrumento que permite al consumidor realizar actividades de compraventa donde el alcance de disponibilidad de acceso es ilimitado que genera rentabilidad para la empresa a través de sus dimensiones: seguridad percibida entendido como control de seguridad que se brinda al consumidor; la lealtad del consumidor siendo las actitudes que toma según sus experiencias y la expectativa que tiene frente a la empresa y por último la satisfacción siendo las expectativas del cliente del servicio brindado. Universidad Peruana Unión 2020-12-31 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion application/pdf text/html https://riva.upeu.edu.pe/index.php/ri_va/article/view/1418 10.17162/riva.v7i1.1418 Revista de Investigación Valor Agregado; Vol. 7 Núm. 1 (2020): Revista Científica Valor agregado; 61 - 66 2413-5836 2410-1168 10.17162/riva.v7i1 spa https://riva.upeu.edu.pe/index.php/ri_va/article/view/1418/1789 https://riva.upeu.edu.pe/index.php/ri_va/article/view/1418/2004 Derechos de autor 2020 Revista de Investigación Valor Agregado |
| spellingShingle | comercio electronico, satisfacción, lealtad, seguridad percibida electronic commerce, e-commerce, satisfaction, loyalty, perceived security Chavez Vilcahuaman, Ronaldo Domingo Aldaba Murrieta, Monica Nicole Corrales Baldoceda, Carlos Eduardo A theoretical review of the adoption of e-commerce |
| title | A theoretical review of the adoption of e-commerce |
| title_alt | Una revisión teórica sobre la adopción del comercio electrónico |
| title_full | A theoretical review of the adoption of e-commerce |
| title_fullStr | A theoretical review of the adoption of e-commerce |
| title_full_unstemmed | A theoretical review of the adoption of e-commerce |
| title_short | A theoretical review of the adoption of e-commerce |
| title_sort | theoretical review of the adoption of e commerce |
| topic | comercio electronico, satisfacción, lealtad, seguridad percibida electronic commerce, e-commerce, satisfaction, loyalty, perceived security |
| topic_facet | comercio electronico, satisfacción, lealtad, seguridad percibida electronic commerce, e-commerce, satisfaction, loyalty, perceived security |
| url | https://riva.upeu.edu.pe/index.php/ri_va/article/view/1418 |
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