Internal marketing and quality of health service at the Clinic Americana Juliaca, 2016
The development of the economic units is achieved through management and business strategies that are executed according to the strengths of the business and the influential elements of Internal Marketing oriented towards the client and impact with competitive advantages in the company. The objectiv...
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| Publicado en: | Revista de Investigación Valor Agregado |
|---|---|
| Autor principal: | |
| Formato: | Artículo de revista |
| Lenguaje: | español |
| Publicado: |
Universidad Peruana Unión
2020
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| _version_ | 1881695122038456320 |
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| author | Valera Durand, Cesar |
| author_browse | Valera Durand, Cesar |
| author_facet | Valera Durand, Cesar |
| author_sort | Valera Durand, Cesar |
| collection | Revistas |
| container_title | Revista de Investigación Valor Agregado |
| description | The development of the economic units is achieved through management and business strategies that are executed according to the strengths of the business and the influential elements of Internal Marketing oriented towards the client and impact with competitive advantages in the company. The objective of the research project was to determine the influence of internal marketing on the quality of health services of the American Clinic of Juliaca. The type of study was a descriptive and cross-sectional correction. The population was comprised of administrative and health personnel. We used non-probabilistic convenience sampling (188) that worked in the administrative and health areas. The questionnaire of Zeithaml, Berry, and Parasuraman (1991), was used. The results were that there was a significant mean relationship between Internal Marketing and Quality of Service of r = 0.489 **. |
| format | Online |
| id | oai:riva.upeu.edu.pe:article/1286 |
| institution | UPeU |
| issn | 2413-5836 2410-1168 |
| language | Spanish |
| publishDate | 2020 |
| publishDateRange | 2020 |
| publishDateSort | 2020 |
| publisher | Universidad Peruana Unión |
| publisherStr | Universidad Peruana Unión |
| record_format | ojs |
| revista_str_mv | Revista de Investigación Valor Agregado |
| spelling | oai:riva.upeu.edu.pe:article/12862020-12-15T15:13:21Z Internal marketing and quality of health service at the Clinic Americana Juliaca, 2016 Marketing interno y calidad de servicio de salud en la Clínica Americana Juliaca, 2016 Valera Durand, Cesar Marketing interno, calidad de servicio (tangibilidad, confiabilidad, respuesta, certidumbre y empatía) Internal marketing, quality of service (tangibility, reliability, response, certainty and empathy) The development of the economic units is achieved through management and business strategies that are executed according to the strengths of the business and the influential elements of Internal Marketing oriented towards the client and impact with competitive advantages in the company. The objective of the research project was to determine the influence of internal marketing on the quality of health services of the American Clinic of Juliaca. The type of study was a descriptive and cross-sectional correction. The population was comprised of administrative and health personnel. We used non-probabilistic convenience sampling (188) that worked in the administrative and health areas. The questionnaire of Zeithaml, Berry, and Parasuraman (1991), was used. The results were that there was a significant mean relationship between Internal Marketing and Quality of Service of r = 0.489 **. El desarrollo de las unidades económicas se logra a través de gestión y estrategias empresariales que se ejecutan de acuerdo con las fortalezas del negocio y los elementos influyentes del Marketing Interno orientado hacia el cliente e impacte con ventajas competitivas en la empresa. El objetivo de esta investigación fue determinar la influencia del marketing interno, en la calidad de servicios de salud de la Clínica Americana de Juliaca. El tipo de estudio fue descriptivo y correccional de corte transversal. La población estuvo comprendida por el personal administrativo y de salud de la clínica. Se empleó el muestreo no probabilístico por conveniencia (188,) que trabajaron en las áreas administrativas y de salud. Se empleó el cuestionario de Zeithaml, Berry y Parasuraman (1991). Los resultados indican que existe una relación estadísticamente significativa media entre el Marketing Interno y Calidad de Servicio de r = 0.489**. Universidad Peruana Unión 2020-03-03 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion application/pdf text/html https://riva.upeu.edu.pe/index.php/ri_va/article/view/1286 10.17162/riva.v6i1.1286 Revista de Investigación Valor Agregado; Vol. 6 Núm. 1 (2019): Revista Científica Valor agregado; 27 - 39 2413-5836 2410-1168 spa https://riva.upeu.edu.pe/index.php/ri_va/article/view/1286/1629 https://riva.upeu.edu.pe/index.php/ri_va/article/view/1286/1758 Derechos de autor 2020 Revista de Investigación Valor Agregado |
| spellingShingle | Marketing interno, calidad de servicio (tangibilidad, confiabilidad, respuesta, certidumbre y empatía) Internal marketing, quality of service (tangibility, reliability, response, certainty and empathy) Valera Durand, Cesar Internal marketing and quality of health service at the Clinic Americana Juliaca, 2016 |
| title | Internal marketing and quality of health service at the Clinic Americana Juliaca, 2016 |
| title_alt | Marketing interno y calidad de servicio de salud en la Clínica Americana Juliaca, 2016 |
| title_full | Internal marketing and quality of health service at the Clinic Americana Juliaca, 2016 |
| title_fullStr | Internal marketing and quality of health service at the Clinic Americana Juliaca, 2016 |
| title_full_unstemmed | Internal marketing and quality of health service at the Clinic Americana Juliaca, 2016 |
| title_short | Internal marketing and quality of health service at the Clinic Americana Juliaca, 2016 |
| title_sort | internal marketing and quality of health service at the clinic americana juliaca 2016 |
| topic | Marketing interno, calidad de servicio (tangibilidad, confiabilidad, respuesta, certidumbre y empatía) Internal marketing, quality of service (tangibility, reliability, response, certainty and empathy) |
| topic_facet | Marketing interno, calidad de servicio (tangibilidad, confiabilidad, respuesta, certidumbre y empatía) Internal marketing, quality of service (tangibility, reliability, response, certainty and empathy) |
| url | https://riva.upeu.edu.pe/index.php/ri_va/article/view/1286 |
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