Internal marketing and quality of health service at the Clinic Americana Juliaca, 2016
The development of the economic units is achieved through management and business strategies that are executed according to the strengths of the business and the influential elements of Internal Marketing oriented towards the client and impact with competitive advantages in the company. The objectiv...
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| Publicado en: | Revista de Investigación Valor Agregado |
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| Autor principal: | |
| Formato: | Artículo de revista |
| Lenguaje: | español |
| Publicado: |
Universidad Peruana Unión
2020
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| Materias: | |
| Acceso en línea: | Ver en el sistema de origen |
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| Sumario: | The development of the economic units is achieved through management and business strategies that are executed according to the strengths of the business and the influential elements of Internal Marketing oriented towards the client and impact with competitive advantages in the company. The objective of the research project was to determine the influence of internal marketing on the quality of health services of the American Clinic of Juliaca. The type of study was a descriptive and cross-sectional correction. The population was comprised of administrative and health personnel. We used non-probabilistic convenience sampling (188) that worked in the administrative and health areas. The questionnaire of Zeithaml, Berry, and Parasuraman (1991), was used. The results were that there was a significant mean relationship between Internal Marketing and Quality of Service of r = 0.489 **. |
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| ISSN: | 2413-5836 2410-1168 |