Valor percibido y lealtad del consumidor de productos saludables en el mercado peruano, Lima 2021
The study aims to know the relationship between perceived value and consumer loyalty to healthy products. A cross-sectional correlational study was carried out through the questionnaire applied to 417 consumers, the results show that there is a significant relationship between the study variables; L...
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| Autores principales: | , |
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| Otros Autores: | |
| Formato: | Tesis de maestría |
| Lenguaje: | inglés |
| Publicado: |
Universidad Peruana Unión
2021
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| Materias: | |
| Acceso en línea: | Enlace permanente (DOI o Handle) |
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| _version_ | 1881510489196855296 |
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| author | Cisneros Sandoval, Wendy Elizabeth Sandoval Castro, Jocabed |
| author2 | Garcia Salirrosas, Elizabeth Emperatriz |
| author_browse | Cisneros Sandoval, Wendy Elizabeth Garcia Salirrosas, Elizabeth Emperatriz Sandoval Castro, Jocabed |
| author_facet | Garcia Salirrosas, Elizabeth Emperatriz Cisneros Sandoval, Wendy Elizabeth Sandoval Castro, Jocabed |
| author_sort | Cisneros Sandoval, Wendy Elizabeth |
| collection | Repositorio institucional |
| description | The study aims to know the relationship between perceived value and consumer loyalty to healthy products. A cross-sectional correlational study was carried out through the questionnaire applied to 417 consumers, the results show that there is a significant relationship between the study variables; Likewise, it was identified that the consumers of the company under study present the highest percentage of perceived value at a medium level, followed by the low level and finally the lowest percentage shows a high level of perceived value; Likewise, according to the type of customers, the highest percentage are promoters and the lowest corresponds to detractor consumers. In this sense, it is recommended to strengthen the functions of marketing. |
| escuela_str_mv | Escuela de Posgrado |
| format | info:eu-repo/semantics/masterThesis |
| id | oai:repositorio.upeu.edu.pe:20.500.12840/4759 |
| institution | UPeU |
| language | English |
| linea_str_mv | Gestión estratégica empresarial |
| ocde_area_str_mv | Ciencias sociales |
| ocde_disciplina_str_mv | Economía y negocios |
| ocde_str_mv | 5.02.04 |
| programa_nombre_str_mv | Maestría en Administración de Negocios con Mención en Gestión Empresarial |
| publishDate | 2021 |
| publishDateRange | 2021 |
| publishDateSort | 2021 |
| publisher | Universidad Peruana Unión |
| publisherStr | Universidad Peruana Unión |
| record_format | dspace |
| sede_str_mv | Lima |
| spelling | Valor percibido y lealtad del consumidor de productos saludables en el mercado peruano, Lima 2021 Perceived value and consumer loyalty of healthy products in the peruvian market, Lima 2021 Cisneros Sandoval, Wendy Elizabeth Sandoval Castro, Jocabed Garcia Salirrosas, Elizabeth Emperatriz Perceived value Loyalty Healthy products Net Promoter Score The study aims to know the relationship between perceived value and consumer loyalty to healthy products. A cross-sectional correlational study was carried out through the questionnaire applied to 417 consumers, the results show that there is a significant relationship between the study variables; Likewise, it was identified that the consumers of the company under study present the highest percentage of perceived value at a medium level, followed by the low level and finally the lowest percentage shows a high level of perceived value; Likewise, according to the type of customers, the highest percentage are promoters and the lowest corresponds to detractor consumers. In this sense, it is recommended to strengthen the functions of marketing. 2021-09-14 2021-09-20T16:47:36Z 2021-09-20T16:47:36Z info:eu-repo/semantics/masterThesis https://hdl.handle.net/20.500.12840/4759 eng info:eu-repo/semantics/openAccess http://creativecommons.org/licenses/by-nc-sa/3.0/es/ application/pdf Universidad Peruana Unión PE oai:repositorio.upeu.edu.pe:20.500.12840/4759 2026-11-10T17:45:09Z |
| spellingShingle | Perceived value Loyalty Healthy products Net Promoter Score Cisneros Sandoval, Wendy Elizabeth Sandoval Castro, Jocabed Valor percibido y lealtad del consumidor de productos saludables en el mercado peruano, Lima 2021 |
| title | Valor percibido y lealtad del consumidor de productos saludables en el mercado peruano, Lima 2021 |
| title_full | Valor percibido y lealtad del consumidor de productos saludables en el mercado peruano, Lima 2021 |
| title_fullStr | Valor percibido y lealtad del consumidor de productos saludables en el mercado peruano, Lima 2021 |
| title_full_unstemmed | Valor percibido y lealtad del consumidor de productos saludables en el mercado peruano, Lima 2021 |
| title_short | Valor percibido y lealtad del consumidor de productos saludables en el mercado peruano, Lima 2021 |
| title_sort | valor percibido y lealtad del consumidor de productos saludables en el mercado peruano lima 2021 |
| topic | Perceived value Loyalty Healthy products Net Promoter Score |
| topic_facet | Perceived value Loyalty Healthy products Net Promoter Score |
| url | https://hdl.handle.net/20.500.12840/4759 |
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