Valor percibido y lealtad del consumidor de productos saludables en el mercado peruano, Lima 2021
The study aims to know the relationship between perceived value and consumer loyalty to healthy products. A cross-sectional correlational study was carried out through the questionnaire applied to 417 consumers, the results show that there is a significant relationship between the study variables; L...
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| Autores principales: | , |
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| Otros Autores: | |
| Formato: | Tesis de maestría |
| Lenguaje: | inglés |
| Publicado: |
Universidad Peruana Unión
2021
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| Materias: | |
| Acceso en línea: | Enlace permanente (DOI o Handle) |
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