Virtual education and educational marketing as strategies for national and international projection of postgraduate programs in pharmaceutical and biochemical sciences in public universities in Bolivia
This work aimed to evaluate possible strategies based on academic marketing and virtual education to promote the postgraduate programs in Pharmaceutical and Biochemical Sciences at the Universidad Mayor de San Andrés, a public institution of higher education in Bolivia. Postgraduate web pages in Bol...
Guardado en:
| Publicado en: | Apuntes Universitarios |
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| Autores principales: | , |
| Formato: | Artículo de revista |
| Lenguaje: | español |
| Publicado: |
Universidad Peruana Unión
2023
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| Materias: | |
| Acceso en línea: | Ver en el sistema de origen |
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| Sumario: | This work aimed to evaluate possible strategies based on academic marketing and virtual education to promote the postgraduate programs in Pharmaceutical and Biochemical Sciences at the Universidad Mayor de San Andrés, a public institution of higher education in Bolivia. Postgraduate web pages in Bolivian and Latin American universities in the region were reviewed, a SWOT analysis of the postgraduate course was carried out, and the market segment was identified through a survey of professionals in the area on social networks. Among the proposed strategies, the following stand out strengthening the development of virtual education, strategic alliances with international companies and universities, accreditation, making the academic offer and scientific production visible in digital media, having scholarship and discount systems, offering valid study programs, with updated content and double degree. Suppose the Postgraduate Units in Pharmaceutical and Biochemical Sciences of Bolivian public universities analyze their target market and identify the most appropriate strategies for their reality, mission, and vision. In that case, they can differentiate themselves and achieve national and international projection. |
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| ISSN: | 2304-0335 2225-7136 |