Virtual education and educational marketing as strategies for national and international projection of postgraduate programs in pharmaceutical and biochemical sciences in public universities in Bolivia
This work aimed to evaluate possible strategies based on academic marketing and virtual education to promote the postgraduate programs in Pharmaceutical and Biochemical Sciences at the Universidad Mayor de San Andrés, a public institution of higher education in Bolivia. Postgraduate web pages in Bol...
Guardado en:
| Publicado en: | Apuntes Universitarios |
|---|---|
| Autores principales: | , |
| Formato: | Artículo de revista |
| Lenguaje: | español |
| Publicado: |
Universidad Peruana Unión
2023
|
| Materias: | |
| Acceso en línea: | Ver en el sistema de origen |
| Etiquetas: |
Sin Etiquetas, Sea el primero en etiquetar este registro!
|
| _version_ | 1881695049184444416 |
|---|---|
| author | Caron Estrada, Rosaura Mattos Navarro, Pablo |
| author_browse | Caron Estrada, Rosaura Mattos Navarro, Pablo |
| author_facet | Caron Estrada, Rosaura Mattos Navarro, Pablo |
| author_sort | Caron Estrada, Rosaura |
| collection | Revistas |
| container_title | Apuntes Universitarios |
| description | This work aimed to evaluate possible strategies based on academic marketing and virtual education to promote the postgraduate programs in Pharmaceutical and Biochemical Sciences at the Universidad Mayor de San Andrés, a public institution of higher education in Bolivia. Postgraduate web pages in Bolivian and Latin American universities in the region were reviewed, a SWOT analysis of the postgraduate course was carried out, and the market segment was identified through a survey of professionals in the area on social networks. Among the proposed strategies, the following stand out strengthening the development of virtual education, strategic alliances with international companies and universities, accreditation, making the academic offer and scientific production visible in digital media, having scholarship and discount systems, offering valid study programs, with updated content and double degree. Suppose the Postgraduate Units in Pharmaceutical and Biochemical Sciences of Bolivian public universities analyze their target market and identify the most appropriate strategies for their reality, mission, and vision. In that case, they can differentiate themselves and achieve national and international projection. |
| format | Online |
| id | oai:ojs2.apuntesuniversitarios.upeu.edu.pe:article/1522 |
| institution | UPeU |
| issn | 2304-0335 2225-7136 |
| language | Spanish |
| publishDate | 2023 |
| publishDateRange | 2023 |
| publishDateSort | 2023 |
| publisher | Universidad Peruana Unión |
| publisherStr | Universidad Peruana Unión |
| record_format | ojs |
| revista_str_mv | Apuntes Universitarios |
| spelling | oai:ojs2.apuntesuniversitarios.upeu.edu.pe:article/15222023-07-04T22:10:56Z Virtual education and educational marketing as strategies for national and international projection of postgraduate programs in pharmaceutical and biochemical sciences in public universities in Bolivia Educación virtual y marketing educativo como estrategias de proyección nacional e internacional de posgrados en ciencias farmacéuticas y bioquímicas en universidades públicas de Bolivia Caron Estrada, Rosaura Mattos Navarro, Pablo Virtual education in postgraduate Educational marketing Pharmaceutical and biochemical sciences Educación virtual en posgrado Marketing educativo Ciencias farmacéuticas y bioquímicas This work aimed to evaluate possible strategies based on academic marketing and virtual education to promote the postgraduate programs in Pharmaceutical and Biochemical Sciences at the Universidad Mayor de San Andrés, a public institution of higher education in Bolivia. Postgraduate web pages in Bolivian and Latin American universities in the region were reviewed, a SWOT analysis of the postgraduate course was carried out, and the market segment was identified through a survey of professionals in the area on social networks. Among the proposed strategies, the following stand out strengthening the development of virtual education, strategic alliances with international companies and universities, accreditation, making the academic offer and scientific production visible in digital media, having scholarship and discount systems, offering valid study programs, with updated content and double degree. Suppose the Postgraduate Units in Pharmaceutical and Biochemical Sciences of Bolivian public universities analyze their target market and identify the most appropriate strategies for their reality, mission, and vision. In that case, they can differentiate themselves and achieve national and international projection. El objetivo de este trabajo fue evaluar posibles estrategias basadas en marketing académico y educación virtual para potenciar el posgrado de Ciencias Farmacéuticas y Bioquímicas de la Universidad Mayor de San Andrés, institución pública de educación superior de Bolivia. Se revisaron las páginas web de posgrados en universidades bolivianas y latinoamericanas de la región, se realizó un análisis FODA del posgrado e identificó el segmento del mercado mediante encuesta a profesionales del área en redes sociales. Entre las estrategias propuestas se destacan: fortalecer el desarrollo de la educación virtual, alianzas estratégicas con empresas y universidades internacionales, acreditación, visibilizar la oferta académica y la producción científica en medios digitales, contar con sistemas de becas y descuentos, ofertar programas de estudios convalidables, con contenidos actualizados y doble titulación. Si las Unidades de Posgrado en Ciencias Farmacéuticas y Bioquímicas de las universidades públicas de Bolivia realizan un análisis de su mercado objetivo e identifican las estrategias más adecuadas a su realidad, misión y visión, pueden diferenciarse y lograr proyección nacional e internacional. Universidad Peruana Unión 2023-07-03 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion application/pdf https://apuntesuniversitarios.upeu.edu.pe/index.php/revapuntes/article/view/1522 10.17162/au.v13i3.1522 Apuntes Universitarios; Vol. 13 Núm. 3 (2023): Revista de Investigación Apuntes Universitarios ; 55 - 67 2304-0335 2225-7136 10.17162/au.v13i3 spa https://apuntesuniversitarios.upeu.edu.pe/index.php/revapuntes/article/view/1522/1010 Derechos de autor 2023 Rosaura Caron Estrada, Pablo Mattos Navarro https://creativecommons.org/licenses/by/4.0 |
| spellingShingle | Virtual education in postgraduate Educational marketing Pharmaceutical and biochemical sciences Educación virtual en posgrado Marketing educativo Ciencias farmacéuticas y bioquímicas Caron Estrada, Rosaura Mattos Navarro, Pablo Virtual education and educational marketing as strategies for national and international projection of postgraduate programs in pharmaceutical and biochemical sciences in public universities in Bolivia |
| title | Virtual education and educational marketing as strategies for national and international projection of postgraduate programs in pharmaceutical and biochemical sciences in public universities in Bolivia |
| title_alt | Educación virtual y marketing educativo como estrategias de proyección nacional e internacional de posgrados en ciencias farmacéuticas y bioquímicas en universidades públicas de Bolivia |
| title_full | Virtual education and educational marketing as strategies for national and international projection of postgraduate programs in pharmaceutical and biochemical sciences in public universities in Bolivia |
| title_fullStr | Virtual education and educational marketing as strategies for national and international projection of postgraduate programs in pharmaceutical and biochemical sciences in public universities in Bolivia |
| title_full_unstemmed | Virtual education and educational marketing as strategies for national and international projection of postgraduate programs in pharmaceutical and biochemical sciences in public universities in Bolivia |
| title_short | Virtual education and educational marketing as strategies for national and international projection of postgraduate programs in pharmaceutical and biochemical sciences in public universities in Bolivia |
| title_sort | virtual education and educational marketing as strategies for national and international projection of postgraduate programs in pharmaceutical and biochemical sciences in public universities in bolivia |
| topic | Virtual education in postgraduate Educational marketing Pharmaceutical and biochemical sciences Educación virtual en posgrado Marketing educativo Ciencias farmacéuticas y bioquímicas |
| topic_facet | Virtual education in postgraduate Educational marketing Pharmaceutical and biochemical sciences Educación virtual en posgrado Marketing educativo Ciencias farmacéuticas y bioquímicas |
| url | https://apuntesuniversitarios.upeu.edu.pe/index.php/revapuntes/article/view/1522 |
| work_keys_str_mv | AT caronestradarosaura virtualeducationandeducationalmarketingasstrategiesfornationalandinternationalprojectionofpostgraduateprogramsinpharmaceuticalandbiochemicalsciencesinpublicuniversitiesinbolivia AT mattosnavarropablo virtualeducationandeducationalmarketingasstrategiesfornationalandinternationalprojectionofpostgraduateprogramsinpharmaceuticalandbiochemicalsciencesinpublicuniversitiesinbolivia AT caronestradarosaura educacionvirtualymarketingeducativocomoestrategiasdeproyeccionnacionaleinternacionaldeposgradosencienciasfarmaceuticasybioquimicasenuniversidadespublicasdebolivia AT mattosnavarropablo educacionvirtualymarketingeducativocomoestrategiasdeproyeccionnacionaleinternacionaldeposgradosencienciasfarmaceuticasybioquimicasenuniversidadespublicasdebolivia |