The mediating role of viral communication in the effect of political marketing on political consent: a cross-sectional study

Political communication is one of the important areas affected by technological developments today. As a matter of fact, it is observed that political parties commonly use viral marketing, a type of word-of-mouth marketing, in their campaigns conducted within the scope of political marketing. This s...

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Detalles Bibliográficos

Publicado en:	Apuntes Universitarios
Autores principales:	Çakırkaya, Murat, Koçyiğit, Murat
Formato:	Artículo de revista
Lenguaje:	inglés
Publicado:	Universidad Peruana Unión 2024
Materias:	Polítical marketing Viral communication Political consent Generation Z Voter behavior Marketing político Comunicación viral Consentimiento político Generación Z Comportamiento de los votantes.
Acceso en línea:	Ver en el sistema de origen
Etiquetas:	Agregar Etiqueta Sin Etiquetas, Sea el primero en etiquetar este registro!