Work Motivation and Internal Marketing as Predictors of Satisfaction with Life in Peruvian Workers in the Sales Area

During the days of the health emergency caused by COVID-19, sales workers faced different challenges as they had to adapt to new work strategies, affecting their perception of life satisfaction. The purpose of this study was to analyze whether work motivation and internal marketing predict life sati...

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Autores principales:	Fernandez, Saul, Turpo Chaparro, Josue Edison, Huanca-López, Sanny Raquel, Alejos-Moreno, Daniel, Flores-Gonzáles, Marcos E.
Formato:	Artículo
Lenguaje:	inglés
Publicado:	2024
Materias:	life satisfaction internal marketing sales workers work motivation human resources
Acceso en línea:	Descargar el archivo Enlace permanente (DOI o Handle) Enlace permanente (DOI o Handle)
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