Work Motivation and Internal Marketing as Predictors of Satisfaction with Life in Peruvian Workers in the Sales Area
During the days of the health emergency caused by COVID-19, sales workers faced different challenges as they had to adapt to new work strategies, affecting their perception of life satisfaction. The purpose of this study was to analyze whether work motivation and internal marketing predict life sati...
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| Formato: | Artículo |
| Lenguaje: | inglés |
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2024
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| author | Fernandez, Saul Turpo Chaparro, Josue Edison Huanca-López, Sanny Raquel Alejos-Moreno, Daniel Flores-Gonzáles, Marcos E. |
| author_browse | Alejos-Moreno, Daniel Fernandez, Saul Flores-Gonzáles, Marcos E. Huanca-López, Sanny Raquel Turpo Chaparro, Josue Edison |
| author_facet | Fernandez, Saul Turpo Chaparro, Josue Edison Huanca-López, Sanny Raquel Alejos-Moreno, Daniel Flores-Gonzáles, Marcos E. |
| author_sort | Fernandez, Saul |
| collection | Producción científica |
| description | During the days of the health emergency caused by COVID-19, sales workers faced different challenges as they had to adapt to new work strategies, affecting their perception of life satisfaction. The purpose of this study was to analyze whether work motivation and internal marketing predict life satisfaction in Peruvian workers in the sales area of the Home and Health Educational Service. As a method of study, the predictive cross-sectional study was considered, with the participation of 525 Peruvian workers from the sales area of the Home and Health Educational Service of the Coast, Sierra and jungle between 18 and 50 years of age. For the collection of information, the Internal Marketing Scale, Work Motivation Scale and Life Satisfaction Scale were used as instruments. A correlation and multiple linear regression analysis were performed. In this sense, the results indicate that the findings show that internal marketing, work motivation and life satisfaction are directly and significantly related. Finally, it can be concluded that internal marketing and work motivation predict life satisfaction in Peruvian workers in the sales area of the Home and Health Educational Service. Received: 10 June 2023 / Accepted: 10 December 2023 / Published: 5 January 2024 |
| format | Article |
| id | oai:cris.upeu.edu.pe:20.500.15037/832 |
| institution | UPeU |
| language | English |
| publishDate | 2024 |
| publishDateRange | 2024 |
| publishDateSort | 2024 |
| record_format | dspace |
| spelling | oai:cris.upeu.edu.pe:20.500.15037/8322026-10-30T16:14:54ZWork Motivation and Internal Marketing as Predictors of Satisfaction with Life in Peruvian Workers in the Sales AreaFernandez, SaulTurpo Chaparro, Josue EdisonHuanca-López, Sanny RaquelAlejos-Moreno, DanielFlores-Gonzáles, Marcos E.life satisfactioninternal marketingsales workerswork motivationhuman resourcesDuring the days of the health emergency caused by COVID-19, sales workers faced different challenges as they had to adapt to new work strategies, affecting their perception of life satisfaction. The purpose of this study was to analyze whether work motivation and internal marketing predict life satisfaction in Peruvian workers in the sales area of the Home and Health Educational Service. As a method of study, the predictive cross-sectional study was considered, with the participation of 525 Peruvian workers from the sales area of the Home and Health Educational Service of the Coast, Sierra and jungle between 18 and 50 years of age. For the collection of information, the Internal Marketing Scale, Work Motivation Scale and Life Satisfaction Scale were used as instruments. A correlation and multiple linear regression analysis were performed. In this sense, the results indicate that the findings show that internal marketing, work motivation and life satisfaction are directly and significantly related. Finally, it can be concluded that internal marketing and work motivation predict life satisfaction in Peruvian workers in the sales area of the Home and Health Educational Service. Received: 10 June 2023 / Accepted: 10 December 2023 / Published: 5 January 2024Articlehttps://www.richtmann.org/journal/index.php/ajis/article/download/13656/13215http://dx.doi.org/10.36941/ajis-2024-002610.36941/ajis-2024-0026https://hdl.handle.net/20.500.15037/832W4390618493enAcademic Journal of Interdisciplinary Studies2281-39932281-46122024-01-052026-06-13T09:36:39Z2026-06-13T09:36:39Z |
| spellingShingle | life satisfaction internal marketing sales workers work motivation human resources Fernandez, Saul Turpo Chaparro, Josue Edison Huanca-López, Sanny Raquel Alejos-Moreno, Daniel Flores-Gonzáles, Marcos E. Work Motivation and Internal Marketing as Predictors of Satisfaction with Life in Peruvian Workers in the Sales Area |
| title | Work Motivation and Internal Marketing as Predictors of Satisfaction with Life in Peruvian Workers in the Sales Area |
| title_full | Work Motivation and Internal Marketing as Predictors of Satisfaction with Life in Peruvian Workers in the Sales Area |
| title_fullStr | Work Motivation and Internal Marketing as Predictors of Satisfaction with Life in Peruvian Workers in the Sales Area |
| title_full_unstemmed | Work Motivation and Internal Marketing as Predictors of Satisfaction with Life in Peruvian Workers in the Sales Area |
| title_short | Work Motivation and Internal Marketing as Predictors of Satisfaction with Life in Peruvian Workers in the Sales Area |
| title_sort | work motivation and internal marketing as predictors of satisfaction with life in peruvian workers in the sales area |
| topic | life satisfaction internal marketing sales workers work motivation human resources |
| topic_facet | life satisfaction internal marketing sales workers work motivation human resources |
| url | https://www.richtmann.org/journal/index.php/ajis/article/download/13656/13215 http://dx.doi.org/10.36941/ajis-2024-0026 https://hdl.handle.net/20.500.15037/832 |
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