Influence of corporate social responsibility on the elements of affective commitment to the employer brand in companies in the manufacturing sector

The purpose of this research is to develop a theoretical framework in which the components of the employer brand’s affective commitment—long-term orientation (LTO), enthusiasm for the employer brand (EEB), and emotional attachment (EA)—are influenced by corporate social responsibility (CSR). An onli...

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Autores principales: Huaripata Chunque, Rosmery Roxana, García-Salirrosas, Elizabeth Emperatriz
Formato: Artículo
Lenguaje:inglés
Publicado: Cogent OA 2025
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Acceso en línea:Enlace permanente (DOI o Handle)
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