Influence of corporate social responsibility on the elements of affective commitment to the employer brand in companies in the manufacturing sector
The purpose of this research is to develop a theoretical framework in which the components of the employer brand’s affective commitment—long-term orientation (LTO), enthusiasm for the employer brand (EEB), and emotional attachment (EA)—are influenced by corporate social responsibility (CSR). An onli...
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| Formato: | Artículo |
| Lenguaje: | inglés |
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Cogent OA
2025
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| Acceso en línea: | Enlace permanente (DOI o Handle) |
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| _version_ | 1881508882993381376 |
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| author | Huaripata Chunque, Rosmery Roxana García-Salirrosas, Elizabeth Emperatriz |
| author_browse | García-Salirrosas, Elizabeth Emperatriz Huaripata Chunque, Rosmery Roxana |
| author_facet | Huaripata Chunque, Rosmery Roxana García-Salirrosas, Elizabeth Emperatriz |
| author_sort | Huaripata Chunque, Rosmery Roxana |
| collection | Producción científica |
| description | The purpose of this research is to develop a theoretical framework in which the components of the employer brand’s affective commitment—long-term orientation (LTO), enthusiasm for the employer brand (EEB), and emotional attachment (EA)—are influenced by corporate social responsibility (CSR). An online questionnaire was used to conduct the survey, which gathered data from 366 employees of Lima, Peru, businesses. Using SmartPLS software and the partial least squares path modeling method, the data were analyzed to test the hypotheses of the proposed research model. According to the findings, CSR significantly improved LTO, EEB, and EA. In conclusion, it can be stated that organizations that adopt sustainable practices and promote CSR within their business strategy not only benefit society and care for the environment but can also strengthen the emotional connection of employees with the company. With which they can improve morale, productivity, and talent retention, creating a more positive and sustainable work environment in the long term. |
| format | Article |
| id | oai:cris.upeu.edu.pe:20.500.15037/2896 |
| institution | UPeU |
| language | English |
| publishDate | 2025 |
| publishDateRange | 2025 |
| publishDateSort | 2025 |
| publisher | Cogent OA |
| publisherStr | Cogent OA |
| record_format | dspace |
| spelling | oai:cris.upeu.edu.pe:20.500.15037/28962026-10-30T16:19:07ZInfluence of corporate social responsibility on the elements of affective commitment to the employer brand in companies in the manufacturing sectorHuaripata Chunque, Rosmery RoxanaGarcía-Salirrosas, Elizabeth EmperatrizCorporate social responsibilityemployer Brandafective commitmentemployee engagementorganizational sustainabilityBusiness, Management and AccountingThe purpose of this research is to develop a theoretical framework in which the components of the employer brand’s affective commitment—long-term orientation (LTO), enthusiasm for the employer brand (EEB), and emotional attachment (EA)—are influenced by corporate social responsibility (CSR). An online questionnaire was used to conduct the survey, which gathered data from 366 employees of Lima, Peru, businesses. Using SmartPLS software and the partial least squares path modeling method, the data were analyzed to test the hypotheses of the proposed research model. According to the findings, CSR significantly improved LTO, EEB, and EA. In conclusion, it can be stated that organizations that adopt sustainable practices and promote CSR within their business strategy not only benefit society and care for the environment but can also strengthen the emotional connection of employees with the company. With which they can improve morale, productivity, and talent retention, creating a more positive and sustainable work environment in the long term.Article10.1080/23311975.2025.25154792-s2.0-105007696842https://hdl.handle.net/20.500.15037/2896enCogent Business & ManagementCogent Business and Management2331-1975Cogent OA2025-06-092026-06-27T02:34:36Z2026-06-27T02:34:36Z |
| spellingShingle | Corporate social responsibility employer Brand afective commitment employee engagement organizational sustainability Business, Management and Accounting Huaripata Chunque, Rosmery Roxana García-Salirrosas, Elizabeth Emperatriz Influence of corporate social responsibility on the elements of affective commitment to the employer brand in companies in the manufacturing sector |
| title | Influence of corporate social responsibility on the elements of affective commitment to the employer brand in companies in the manufacturing sector |
| title_full | Influence of corporate social responsibility on the elements of affective commitment to the employer brand in companies in the manufacturing sector |
| title_fullStr | Influence of corporate social responsibility on the elements of affective commitment to the employer brand in companies in the manufacturing sector |
| title_full_unstemmed | Influence of corporate social responsibility on the elements of affective commitment to the employer brand in companies in the manufacturing sector |
| title_short | Influence of corporate social responsibility on the elements of affective commitment to the employer brand in companies in the manufacturing sector |
| title_sort | influence of corporate social responsibility on the elements of affective commitment to the employer brand in companies in the manufacturing sector |
| topic | Corporate social responsibility employer Brand afective commitment employee engagement organizational sustainability Business, Management and Accounting |
| topic_facet | Corporate social responsibility employer Brand afective commitment employee engagement organizational sustainability Business, Management and Accounting |
| url | https://hdl.handle.net/20.500.15037/2896 |
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