Design and validation of the scale for the adoption of artificial intelligence in the online shopping experience of Peruvian consumers

Artificial intelligence has become a crucial tool for effective customer management; therefore, this research aims to design and validate a scale measuring the adoption of artificial intelligence in the customer experience. It is approached from a quantitative methodology perspective and an instrume...

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Autores principales:	Cruz Tarrillo, Jose Joel, Tarrillo Paredes, José, Haro-Zea, Karla Liliana, Diaz Saavedra, Robin Alexander
Formato:	Artículo
Lenguaje:	inglés
Publicado:	Frontiers Media SA 2026
Materias:	Artificial intelligence Measurement Scale Factor analysis Psychometrics experience Customer
Acceso en línea:	Enlace permanente (DOI o Handle)
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