Design and validation of the scale for the adoption of artificial intelligence in the online shopping experience of Peruvian consumers
Artificial intelligence has become a crucial tool for effective customer management; therefore, this research aims to design and validate a scale measuring the adoption of artificial intelligence in the customer experience. It is approached from a quantitative methodology perspective and an instrume...
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| Autores principales: | , , , |
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| Formato: | Artículo |
| Lenguaje: | inglés |
| Publicado: |
Frontiers Media SA
2026
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| Materias: | |
| Acceso en línea: | Enlace permanente (DOI o Handle) |
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