Impact of Endomarketing Strategies on Employee Engagement and Job Performance in SME Sector Companies in Latin American Contexts
This study examines the relationship between endomarketing strategies and employee commitment in small and medium-sized enterprises (SMEs) of the Ceres Owners Association in Vitarte-Lima. Using a quantitative, descriptive, and correlational approach, an extensive literature review was conducted to e...
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| Formato: | Artículo |
| Lenguaje: | inglés |
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2025
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| _version_ | 1881508874413932544 |
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| author | Bejarano Auqui, Jesus Fernando Roman Huanay, Maria Fernanda Tacanahui Condori, Franklin Noe Reyna Mallqui, Elffy Consuelo |
| author_browse | Bejarano Auqui, Jesus Fernando Reyna Mallqui, Elffy Consuelo Roman Huanay, Maria Fernanda Tacanahui Condori, Franklin Noe |
| author_facet | Bejarano Auqui, Jesus Fernando Roman Huanay, Maria Fernanda Tacanahui Condori, Franklin Noe Reyna Mallqui, Elffy Consuelo |
| author_sort | Bejarano Auqui, Jesus Fernando |
| collection | Producción científica |
| description | This study examines the relationship between endomarketing strategies and employee commitment in small and medium-sized enterprises (SMEs) of the Ceres Owners Association in Vitarte-Lima. Using a quantitative, descriptive, and correlational approach, an extensive literature review was conducted to establish a theoretical foundation, supplemented by empirical data collected through surveys of 298 workers, selected via stratified random sampling from a total population of 1,320 employees. The measurement tool consisted of a validated questionnaire that assessed the variables of endomarketing and organizational commitment. The results show that endomarketing strategies, including participatory decision-making, flexible work environments, and continuous training, significantly influence employees’ commitment levels. Additionally, statistical analysis reveals positive correlations between endomarketing practices and job satisfaction, affective commitment, and organizational loyalty. The research emphasizes the importance of implementing specific actions that strengthen internal communication, foster motivating environments, and develop ongoing training programs to improve employee engagement and performance. In conclusion, the study contributes to understanding how endomarketing strategies impact work commitment, offering practical recommendations aimed at optimizing talent management in similar contexts and thereby enhancing the competitiveness and sustainability of small and medium-sized organizations in emerging markets. |
| format | Article |
| id | oai:cris.upeu.edu.pe:20.500.15037/186 |
| institution | UPeU |
| language | English |
| publishDate | 2025 |
| publishDateRange | 2025 |
| publishDateSort | 2025 |
| record_format | dspace |
| spelling | oai:cris.upeu.edu.pe:20.500.15037/1862026-10-30T16:14:32ZImpact of Endomarketing Strategies on Employee Engagement and Job Performance in SME Sector Companies in Latin American ContextsBejarano Auqui, Jesus FernandoRoman Huanay, Maria FernandaTacanahui Condori, Franklin NoeReyna Mallqui, Elffy ConsueloBusinessEmployee engagementStratified samplingWork (physics)SustainabilityEmployee researchPopulationMarketingKnowledge managementCitizen journalismPublic relationsOrganizational performanceJob performanceEmpirical researchOrganisation climateEmpirical evidenceData collectionLatin AmericansHuman resource managementOrganizational commitmentWork engagementWork performanceJob analysisTalent managementEmployee resource groupsSimple random samplePerformance managementSocial Sciences Business, Management and Accounting Management Information Systems Quality and Supply ManagementThis study examines the relationship between endomarketing strategies and employee commitment in small and medium-sized enterprises (SMEs) of the Ceres Owners Association in Vitarte-Lima. Using a quantitative, descriptive, and correlational approach, an extensive literature review was conducted to establish a theoretical foundation, supplemented by empirical data collected through surveys of 298 workers, selected via stratified random sampling from a total population of 1,320 employees. The measurement tool consisted of a validated questionnaire that assessed the variables of endomarketing and organizational commitment. The results show that endomarketing strategies, including participatory decision-making, flexible work environments, and continuous training, significantly influence employees’ commitment levels. Additionally, statistical analysis reveals positive correlations between endomarketing practices and job satisfaction, affective commitment, and organizational loyalty. The research emphasizes the importance of implementing specific actions that strengthen internal communication, foster motivating environments, and develop ongoing training programs to improve employee engagement and performance. In conclusion, the study contributes to understanding how endomarketing strategies impact work commitment, offering practical recommendations aimed at optimizing talent management in similar contexts and thereby enhancing the competitiveness and sustainability of small and medium-sized organizations in emerging markets.Articlehttps://doi.org/10.5171/2025.93376110.5171/2025.933761https://hdl.handle.net/20.500.15037/186W4414612351enIBIMA Business Review1947-37882025-09-292026-06-13T07:49:33Z2026-06-13T07:49:33Z |
| spellingShingle | Business Employee engagement Stratified sampling Work (physics) Sustainability Employee research Population Marketing Knowledge management Citizen journalism Public relations Organizational performance Job performance Empirical research Organisation climate Empirical evidence Data collection Latin Americans Human resource management Organizational commitment Work engagement Work performance Job analysis Talent management Employee resource groups Simple random sample Performance management Social Sciences Business, Management and Accounting Management Information Systems Quality and Supply Management Bejarano Auqui, Jesus Fernando Roman Huanay, Maria Fernanda Tacanahui Condori, Franklin Noe Reyna Mallqui, Elffy Consuelo Impact of Endomarketing Strategies on Employee Engagement and Job Performance in SME Sector Companies in Latin American Contexts |
| title | Impact of Endomarketing Strategies on Employee Engagement and Job Performance in SME Sector Companies in Latin American Contexts |
| title_full | Impact of Endomarketing Strategies on Employee Engagement and Job Performance in SME Sector Companies in Latin American Contexts |
| title_fullStr | Impact of Endomarketing Strategies on Employee Engagement and Job Performance in SME Sector Companies in Latin American Contexts |
| title_full_unstemmed | Impact of Endomarketing Strategies on Employee Engagement and Job Performance in SME Sector Companies in Latin American Contexts |
| title_short | Impact of Endomarketing Strategies on Employee Engagement and Job Performance in SME Sector Companies in Latin American Contexts |
| title_sort | impact of endomarketing strategies on employee engagement and job performance in sme sector companies in latin american contexts |
| topic | Business Employee engagement Stratified sampling Work (physics) Sustainability Employee research Population Marketing Knowledge management Citizen journalism Public relations Organizational performance Job performance Empirical research Organisation climate Empirical evidence Data collection Latin Americans Human resource management Organizational commitment Work engagement Work performance Job analysis Talent management Employee resource groups Simple random sample Performance management Social Sciences Business, Management and Accounting Management Information Systems Quality and Supply Management |
| topic_facet | Business Employee engagement Stratified sampling Work (physics) Sustainability Employee research Population Marketing Knowledge management Citizen journalism Public relations Organizational performance Job performance Empirical research Organisation climate Empirical evidence Data collection Latin Americans Human resource management Organizational commitment Work engagement Work performance Job analysis Talent management Employee resource groups Simple random sample Performance management Social Sciences Business, Management and Accounting Management Information Systems Quality and Supply Management |
| url | https://doi.org/10.5171/2025.933761 https://hdl.handle.net/20.500.15037/186 |
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