Impact of Endomarketing Strategies on Employee Engagement and Job Performance in SME Sector Companies in Latin American Contexts

This study examines the relationship between endomarketing strategies and employee commitment in small and medium-sized enterprises (SMEs) of the Ceres Owners Association in Vitarte-Lima. Using a quantitative, descriptive, and correlational approach, an extensive literature review was conducted to e...

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Guardado en:
Autores principales: Bejarano Auqui, Jesus Fernando, Roman Huanay, Maria Fernanda, Tacanahui Condori, Franklin Noe, Reyna Mallqui, Elffy Consuelo
Formato: Artículo
Lenguaje:inglés
Publicado: 2025
Materias:
Business
Employee engagement
Stratified sampling
Work (physics)
Sustainability
Employee research
Population
Marketing
Knowledge management
Citizen journalism
Public relations
Organizational performance
Job performance
Empirical research
Organisation climate
Empirical evidence
Data collection
Latin Americans
Human resource management
Organizational commitment
Work engagement
Work performance
Job analysis
Talent management
Employee resource groups
Simple random sample
Performance management
Social Sciences Business, Management and Accounting Management Information Systems Quality and Supply Management
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