Digital marketing and customer orientation as predictors of sustainability in tourism SMES
Digitalization in the business world is one of the crucial milestones that has generated great expectations and levels of importance in different business sectors, which is why this study aimed to analyze the influence of digital marketing and customer orientation on the sustainability of tourism sm...
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| Autores principales: | , , |
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| Formato: | Artículo |
| Lenguaje: | inglés |
| Publicado: |
2024
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| Materias: | |
| Acceso en línea: | Descargar el archivo Enlace permanente (DOI o Handle) Enlace permanente (DOI o Handle) |
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