Digital marketing and customer orientation as predictors of sustainability in tourism SMES

Digitalization in the business world is one of the crucial milestones that has generated great expectations and levels of importance in different business sectors, which is why this study aimed to analyze the influence of digital marketing and customer orientation on the sustainability of tourism sm...

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Guardado en:
Autores principales: Tupac Yupanqui Lima, Nancy, Liliana Haro-Zea, Karla, Diaz Saavedra, Robin Alexander
Formato: Artículo
Lenguaje:inglés
Publicado: 2024
Materias:
customer orientation
digital marketing
model
scale
tourism
Acceso en línea:Descargar el archivo
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Internet

https://www.businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/19667/IM_2024_01_Lima.pdf
https://doi.org/10.21511/im.20(1).2024.14
https://hdl.handle.net/20.500.15037/1549

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