The impact of perceived value on brand image and loyalty: a study of healthy food brands in emerging markets
Introduction: Food brands that promote a healthy lifestyle are gaining more followers. Healthy food consumers are a conscious and demanding segment that values the quality and benefits they receive from a product and the ethical, environmental, and social impact of their purchasing decisions. The ob...
Guardado en:
| Autores principales: | , , , , , , |
|---|---|
| Formato: | Artículo |
| Lenguaje: | inglés |
| Publicado: |
2024
|
| Materias: | |
| Acceso en línea: | Ver en el sistema de origen Ver en el sistema de origen Enlace permanente (DOI o Handle) Enlace permanente (DOI o Handle) |
| Etiquetas: |
Sin Etiquetas, Sea el primero en etiquetar este registro!
|
Ejemplares similares: The impact of perceived value on brand image and loyalty: a study of healthy food brands in emerging markets
- The Influence of Healthy Lifestyle on Willingness to Consume Healthy Food Brands: A Perceived Value Perspective
- Using the Theory of Perceived Value to Determine the Willingness to Consume Foods from a Healthy Brand: The Role of Health Consciousness
- Impact of Perceived Value Factors on Student Loyalty: The Moderating Role of Student Trust
- Destination Image and Brand Value as Predictors of Tourist Behavior: Happiness as a Mediating Link
- Predicting willingness to consume healthy brand foods using the theory of planned behavior: the role of nutritional literacy
- Healthy Lifestyle Motivators of Willingness to Consume Healthy Food Brands: An Integrative Model