Influence of Brand Personality on Tourist Behavior in Peruvian Destinations: The Mediating Role of Experience, Authenticity, and Trust

Despite growing interest in destination branding, empirical evidence is still limited in explaining how brand personality influences tourist behavior mediated by integrated aspects. This study addresses this research gap by proposing and testing a structural model that considers the mediating role o...

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Autores principales:	Trigoso-Guevara, Vilma, Torres-Cortez, Kasandra Lisset, Peralta-Córdova, Fiorely Margoth, Cruz Tarrillo, Jose Joel, Diaz Saavedra, Robin Alexander
Formato:	Artículo
Lenguaje:	inglés
Publicado:	2026
Materias:	destination image brand value tourism tourist happiness tourist behavior
Acceso en línea:	Enlace permanente (DOI o Handle) Enlace permanente (DOI o Handle)
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