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Brand attachment, willingness to pay more, satisfaction, and intelligent customer experience: Empirical evidence of Peruvian consumer purchasing behavior por Deyri Naomy Aguirre-Chavez, Betsabe Valery Tacsa-Sulca, Dany Yudet Millones-Liza, Miluska Villar-Guevara
Publicado 2026Enlace permanente (DOI o Handle)
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Materias Relacionadas
Consumer Behavior and Marketing Influence
Consumer Behavior in Brand Consumption and Identification
Customer Service Quality and Loyalty
Peruvian consumers
brand attachment
brand management
consumer purchasing behavior
customer satisfaction
customer service
emerging markets
emotional connection
willingness to pay premium