Brand attachment, willingness to pay more, satisfaction, and intelligent customer experience: Empirical evidence of Peruvian consumer purchasing behavior

Nowadays, it has become important to have a broad portfolio of customers to remain in the market and be economically sustainable in the long term. Faced with this reality, the objective of this study was to examine the positive associations between brand attachment, satisfaction, intelligent custome...

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Autores principales: Deyri Naomy Aguirre-Chavez, Betsabe Valery Tacsa-Sulca, Dany Yudet Millones-Liza, Miluska Villar-Guevara
Formato: Artículo
Lenguaje:inglés
Publicado: 2026
Materias:
brand attachment
willingness to pay premium
customer satisfaction
consumer purchasing behavior
Peruvian consumers
emerging markets
brand management
emotional connection
customer service
Consumer Behavior in Brand Consumption and Identification
Customer Service Quality and Loyalty
Consumer Behavior and Marketing Influence
Acceso en línea:Enlace permanente (DOI o Handle)
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