Consumer Behavior Toward Andean Grains Among Young Peruvian Adults: Purchase Patterns, Motivations, and Barriers Across Cultural Contexts

Sweet), represent a nutritional and cultural heritage of paramount importance to Peru; however, their regular consumption remains limited despite widespread recognition of their beneficial properties. This study analyzes consumer behavior toward Andean grains among Peruvian individuals, characterizi...

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Autores principales:	Dany Yudet Millones-Liza, Elizabeth Emperatriz García-Salirrosas, Manuel Escobar‐Farfán, Iván A. Veas-González, Manuel Amasifuen Reátegui, Esther Olivia Acosta-Miraval
Formato:	Artículo
Lenguaje:	inglés
Publicado:	2026
Materias:	Andean grains quinoa Amaranthus caudatus cañihua Lupinus mutabilis consumer behavior purchase patterns consumer motivation barriers to consumption cultural identity urban consumers young adults Peruvian consumers dietary intake sociodemographic factors Consumer Attitudes and Food Labeling Seed and Plant Biochemistry Nutrition, Health and Food Behavior
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