From service quality to loyalty: The role of satisfaction in international students in South America

In higher education, quality of service has been recognized as an essential element for achieving student satisfaction and loyalty. This study analyzed the influence of service quality on the satisfaction and loyalty of 140 international students from 26 countries, from three South American universi...

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Autores principales: Jazmin Inaguazo, Dania Chavez, Carlos Machaca, José Eber Paz Vílchez, Carlos Marín, Harold Mendivelso Carrillo
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Publicado: 2026
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author Jazmin Inaguazo
Dania Chavez
Carlos Machaca
José Eber Paz Vílchez
Carlos Marín
Harold Mendivelso Carrillo
author_browse Carlos Machaca
Carlos Marín
Dania Chavez
Harold Mendivelso Carrillo
Jazmin Inaguazo
José Eber Paz Vílchez
author_facet Jazmin Inaguazo
Dania Chavez
Carlos Machaca
José Eber Paz Vílchez
Carlos Marín
Harold Mendivelso Carrillo
author_sort Jazmin Inaguazo
collection Producción científica
description In higher education, quality of service has been recognized as an essential element for achieving student satisfaction and loyalty. This study analyzed the influence of service quality on the satisfaction and loyalty of 140 international students from 26 countries, from three South American universities. The dimensions of the SERVQUAL showed high internal consistency (a= 0.816-0.892), while Satisfaction (a=0.95) and Loyalty (a=0.902) showed high reliability. The SEM with DWLS estimator showed satisfactory adjustment indices (CFI=0.996; TLI=0.995; RMSEA=0.077), as the quality of the service positively and significantly influenced Satisfaction (b=0.679; R2=0.461), which influenced Loyalty (b=0.889; R2=0.859); on the other hand, quality did not impact it (b=0.055), unlike the high indirect effect mediated by satisfaction (b=0.603); results that confirm how relevant satisfaction is in the formation of institutional loyalty in internationalized contexts.
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spelling openalex:W7172217836From service quality to loyalty: The role of satisfaction in international students in South AmericaJazmin InaguazoDania ChavezCarlos MachacaJosé Eber Paz VílchezCarlos MarínHarold Mendivelso Carrilloservice qualitySERVQUALstudent satisfactioninstitutional loyaltyinternational studentshigher educationmediating effect of satisfactioninternationalization of higher educationCustomer Service Quality and LoyaltyInternational Student and Expatriate ChallengesEducational Outcomes and InfluencesIn higher education, quality of service has been recognized as an essential element for achieving student satisfaction and loyalty. This study analyzed the influence of service quality on the satisfaction and loyalty of 140 international students from 26 countries, from three South American universities. The dimensions of the SERVQUAL showed high internal consistency (a= 0.816-0.892), while Satisfaction (a=0.95) and Loyalty (a=0.902) showed high reliability. The SEM with DWLS estimator showed satisfactory adjustment indices (CFI=0.996; TLI=0.995; RMSEA=0.077), as the quality of the service positively and significantly influenced Satisfaction (b=0.679; R2=0.461), which influenced Loyalty (b=0.889; R2=0.859); on the other hand, quality did not impact it (b=0.055), unlike the high indirect effect mediated by satisfaction (b=0.603); results that confirm how relevant satisfaction is in the formation of institutional loyalty in internationalized contexts.Articlehttps://doi.org/10.32674/vv4ne676https://ojed.org/jis/article/download/9830/4201W7172217836enJournal of International Students2162-31042166-37502026-08-02
spellingShingle service quality
SERVQUAL
student satisfaction
institutional loyalty
international students
higher education
mediating effect of satisfaction
internationalization of higher education
Customer Service Quality and Loyalty
International Student and Expatriate Challenges
Educational Outcomes and Influences
Jazmin Inaguazo
Dania Chavez
Carlos Machaca
José Eber Paz Vílchez
Carlos Marín
Harold Mendivelso Carrillo
From service quality to loyalty: The role of satisfaction in international students in South America
title From service quality to loyalty: The role of satisfaction in international students in South America
title_full From service quality to loyalty: The role of satisfaction in international students in South America
title_fullStr From service quality to loyalty: The role of satisfaction in international students in South America
title_full_unstemmed From service quality to loyalty: The role of satisfaction in international students in South America
title_short From service quality to loyalty: The role of satisfaction in international students in South America
title_sort from service quality to loyalty the role of satisfaction in international students in south america
topic service quality
SERVQUAL
student satisfaction
institutional loyalty
international students
higher education
mediating effect of satisfaction
internationalization of higher education
Customer Service Quality and Loyalty
International Student and Expatriate Challenges
Educational Outcomes and Influences
topic_facet service quality
SERVQUAL
student satisfaction
institutional loyalty
international students
higher education
mediating effect of satisfaction
internationalization of higher education
Customer Service Quality and Loyalty
International Student and Expatriate Challenges
Educational Outcomes and Influences
url https://doi.org/10.32674/vv4ne676
https://ojed.org/jis/article/download/9830/4201
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